Entries By Innity
Innity ties up with MIT Sloan School of Management, Massachusetts
Innity had the privilege of hosting 4 students from the MIT Sloan School of Management in Cambridge, Massachusetts for the purpose of a research project that they were doing for us. Timothy, Kenny, Stacy and Christine started working with us in October remotely from the US and completed their assignment at the end of January …
in Insights
MEET THE EXPERT: Arshan Saha’s take on what the online advertising industry holds for 2011
2010 has been a year of substantial growth for digital media and for Innity specifically and I, for one, truly believe that digital media in Southeast Asia has taken that much needed step towards becoming a prominent platform for advertising. In fact, many well known advertisers have finally taken a leap of faith into online …
Innity appointed as exclusive partner for Mobile88.com’s advertising sales in Southeast Asia
Innity; Southeast Asia’s leading online media network, signed on an exclusive partnership with Mobile88.com; a much sought after technology website to help improve Mobile88.com’s advertising sales in the region. The new partnership has been formed to fortify the network as a top advertising platform in Southeast Asia. Mobile88.com is an established player in the technology …
in Insights
The power of rich media
By Rhia George, Marketing Communications Manager, Innity Rich media is a powerful tool in online advertising, one that your clients shouldn’t be scared to use. It provides you with an opportunity to devise engaging, measurable and most importantly, effective ads for your customers while serving a wide variety of purposes such as direct response or …
in Insights
3 Ways To Optimize Your Digital Marketing Spend
3 Ways To Optimize Your Digital Marketing Spend By Tashmeet Kaur, Business Development Manager, Innity As the markets mature, more companies have given serious considerations to the role that digital advertising plays in overall marketing strategies. Previously, consumers relied on word-of-mouth to gather information however, now, information is readily available through online reviews, websites and …
in Insights
5 digital advertising trends that will drive 2011
5 digital advertising trends that will drive 2011 By Rhia George, Marketing Communications Manager, Innity The digital advertising space is changing rapidly and advertisers and agency media buyers need to constantly keep up with advertising trends. How we used to operate or work will not bring about results in this day and age. Keeping this …
in Insights, Product News
Why Would An Ad-Network Make Sense For You
Why would an ad network make sense for you? By Tashmeet Kaur, Business Development Manager, Innity To start off, what is an advertising network? Advertising networks signify many websites in selling advertising; allowing advertising buyers to reach a broad audience through run-of-category and run-of-network buys. The focal reason why an advertiser may choose an ad …
in Insights
5 digital advertising trends that spurred the industry in 2010
5 digital advertising trends that spurred the industry in 2010 By Rhia George Marketing Communications Manager @ Innity As the New Year has just begun, everyone is looking forward to new beginnings and making wish lists of what we hope the year ahead will bring us. Keeping this in mind, let’s reflect on some of …
in Insights
Why Most Digital Ads Still Fail To Work
Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various …
Innity gets their “jingle” on
Innity, Malaysia, had it’s annual Christmas party on Friday, December 17, 2010. Being the last party of the decade, the co-ordinators ensured that everything was organized fantastically and there was heaps of Christmas cheer to spread around with the present exchange, the scrumptious food and most importantly, the delightful company wherein everyone was in high …
