Mobile advertising is currently a very ‘popular’ medium, especially for publishers, marketers and advertisers. Mobile devices are always on and accessed everywhere; anytime. In a way, we’ve become lost without them. This makes mobile a primary medium for brands to interact and connect directly with their consumers in real-time. And as we all know, where …

Let’s focus on programmatic rich media for this month! Programmatic buying used to be something that was mostly limited to standard banner ads. However, now in the era of creative programmatic, it allows marketers and advertisers to programmatically buy rich media ads. Unlike standard display advertising, and pre-roll videos, rich media has been late to the programmatic …

This month we will be focusing on onling video advertising.  People nowadays are more likely to watch videos because it’s no secret that sight, sound and motion of videos is highly associated with our emotion. This is why video advertising is one of the most powerful storytelling formats, if done right. Many marketers are starting …

Social media advertising isn’t just a catch phrase anymore. It’s a real, stable driver of leads and sales, and marketing departments are increasing their social ad spend across the board in response. By focusing on social advertising this month, here are some articles that you can explore more on social advertising, learn about the recent …