Insights
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Our takes on….. Online advertising!
Some loathe it, others love it, and then there are some who habours a love-hate relationship with it. But what do people in the industry think about when it comes to online advertising? We compiled a collection of musings from the hardworking people here at Innity. Enjoy. Online advertising is: 1. engaging the right audience …
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Links Roundup Wednesday!
We tasked ourselves with a “Links Roundup Wednesday” every week where we will round up a bunch of useful and informative articles on a selected topic. We know all the hassle of searching for links and articles through the internet so we are doing it for you! For a start, our topic for this week …
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Fashion Avenue is Innity’s Website Of The Month!
Where else can you go to if not Fashion Avenue for your daily fashion fix? With more than an average of 120 000 unique visitors and 350 000 page views monthly, Fashion Avenue is one of the fastest growing online retail experience to hit the web. The site is constantly connecting their female audience with …
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Future of video advertising in a connected world
From Informitv While television advertising is here to stay, relatively flat growth forecast over the next five years means broadcasters must advance new strategies to provide sustainable growth and avoid losing ground to competitors. That is the view of a research report produced by IHS Screen Digest in association with online video advertising platform provider …
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Nielsen: Internet Ads In Q1 Grew By 12.1%
While Magazines Declined 1.4%
When it comes to revenue generation, online advertising may still be one of the smallest of all ad mediums, but it remains the fastest-growing, outpacing other non-print formats like TV, radio and cinema — as well as printed advertising formats like newspapers and magazines. New numbers out today from Nielsen, covering Q1 of this year, …
ComScore Report Reaffirms Innity’s Position
as the Leading Ad Network in Malaysia
Innity reaches over 91% of the Internet audience in Malaysia and is now on par with Google We are now on equal standing with Google in terms of audience reach in Malaysia, according to comScore’s latest Metrix report. Currently, Innity and Google each reach out to 91.7% of the country’s Internet audience – that’s over …
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How to Analyze Your Website’s Performance!
Building a website–whether you’re selling products or creating a blog or another information-based site–has always presented a challenge. You have complete control over your content, but virtually no control over who’s consuming it. Analytics tools have been part of the Web world for years, but many site owners haven’t fully explored them out of fear …
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Ushering in the new age of digital advertising:
The panoramic view!
From LAtimes The digital marketing revolution is more like a never-ending skirmish, with no easily defined beginning, multiple fronts, and a finish line that nobody can identify. This is the guerilla environment in which today’s online marketer operates. There are tools for the battle, of course. The question is: How do you efficiently find new …
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Myresipi is Innity’s Website of the Month!
Myresipi is one of the leading recipe websites that enable users to search and share interesting recipes online. The site is constantly uploaded with varieties of mouth-watering recipes from drinks to desserts, snacks to full dishes. Md Hisamudin Ahamd from Myresipi took some time out of their busy schedule for an email interview with Innity …
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New Pricing Models:
Why Cost-Per-Engagement Can Benefit Advertisers
From Adotas Most online marketers are aware that CTRs for traditional banner ads have been declining steadily for years (a phenomenon commonly known as banner blindness). Adding fuel to the fire, comScore’s recent vCE Charter studyhighlighting the fact that 30 percent of display ad impressions are effectively bogus has some advertisers scrutinizing their display ad …
