Insights
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Viewability Better Than Clicks
Original article from MediaPost Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions. Rather, new findings from comScore and Pretarget — both of which market ad targeting services — show a stronger correlation between ad “viewability” and hover time, and …
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How TV Will Change The Game For Digital Marketers
From Adoi TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. When you work in digital marketing, mentioning TV in the same breath probably conjures up pictures of Don Draper …
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A Quick Interview with 701Panduan
We are thrilled to announce our ‘Website of the month’ for Feb, 2012: 701Panduan is Malaysia’s online search directory that’s bursting with a myriad of information for the general public. 701Panduan has more than 770,000 unique visitors and has more than 3.5 million page views a month. They have been a part of Innity’s …
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The Star: Marketers Urged to
Raise Budget for Online Ads
Derived from The Star KUALA LUMPUR: Malaysian businesses that are online are encouraged to increase their advertising expenditure in the digital space. According to research carried out by McKinsey & Co, businesses that are online allocate about only 1% of their advertising budget for digital media. “There is a disproportionate share between businesses’ advertising budget …
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Happy Chinese New Year 2012!
We at Innity would like to wish all our Chinese friends Gong Xi Fa Cai! May the year of the Dragon bring you much vitality, prosperity, health and joy! To the rest of our friends, happy holidays.
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The Star: Ad Market Bucks the Trend
Derived from The Star The industry is expected to outpace global economic growth despite the eurozone and US woes THE outlook for the Malaysian advertising market for 2012 is positive even with the problems besetting the eurozone and the United States. In fact, even globally, the ad market is expected to grow at a faster …
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Why Engagement Trumps Clicks
By Ariel Geifman via imedia Measuring brand effectiveness with clicks reminds me of so many other well-known fallacies: Home prices will always continue to skyrocket, nuclear energy is relatively safe, and one can quit smoking in a day. Likewise, advertisers seem to keep convincing themselves that clicks are a good measure of online branding. Unfortunately, …
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The Only Constant is Change
Derived from Adoi By Matt Sutton, CEO Aktiv Digital According to the IAB report internet ad revenue for 2011 is expected to cross a record $30 billion this year. 15 years ago this number was a mere $267 million. This phenomenal growth can be attributed to only one factor, change. What has changed? Everything has! …
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What men want online
Derived from Marketing Interactive Men in Asia are more likely to prioritise their jobs over love and are extremely focused on their work, career and earning money. Brands need to provide a distraction, or assistance needed to make tough choices if they want to reach them, says a new study. The new study by Microsoft …
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Social networking leads M’sian online activities
Derived from ZDNet Asia Social networking is the top online activity in Malaysia, underscoring the growing importance of social media marketing, according to a new report by ComScore, which adds that online video viewing is also continuing its upward run. The digital research firm found that social networking accounted for 32.1 percent, one third of …
