Insights
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5 digital advertising trends that spurred the industry in 2010
5 digital advertising trends that spurred the industry in 2010 By Rhia George Marketing Communications Manager @ Innity As the New Year has just begun, everyone is looking forward to new beginnings and making wish lists of what we hope the year ahead will bring us. Keeping this in mind, let’s reflect on some of …
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Why Most Digital Ads Still Fail To Work
Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various …
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Social media – Hype or Hope?
Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms …
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Making sense of retargeting as an effective marketing tool
The essence of advertising has changed in many ways over the last decade. Traditionally, advertisers have used print and broadcast media to tell their stories however, digital media has fast emerged as the new way of doing things and has also become a great way to market your brand. Whether you’re a large multinational corporation …
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10 reasons to adopt online advertising
Many of you may be wondering why online advertising makes sense. There are 10 reasons below why you should consider it as a serious marketing strategy for your enterprise. 1. It is inexpensive 2. To reach out to your customers effectively 3. To stay in contact with your target audience and to network 4. To …
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Vodafone’s great ZooZoo campaign in India
watch?v=tah8J0ya6g8&feature=related
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Selamat Hari Raya
We at Innity would like to take this opportunity to wish all our Muslim friends Selamat Hari Raya Aidilfitri and to thank you for the generous support that you have extended to us throughout the year. Terima Kasih. Warmest wishes, Innity team
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Digital media predictions for 2010
Article found on Clickz At about this time every year, media strategists start to contemplate what the fast approaching New Year might bring. There’s always endless speculation about which trends will continue, and which mediums will finally gain the traction they’ve long been promising. This year is no exception. Talk to 10 of your peers …
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Happy Chinese New Year!
DEAR FRIENDS! As we usher in the year of the Tiger, Innity is set to achieve greater heights as an innovative advertising network with new products and features which are of significant value to you. We look forward to another successful year with great enthusiasm after having become the first company in Asia Pacific to …
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Advertising anticipations on where 2010 will take us
Looking back at 2009 makes you think “Thank God, this year is over”. It was not an easy year for the advertising industry; nevertheless online advertising suffered the least! Whereas the main focus of 2009 for online marketers was instant-ROI-driven, 2010 is promising to have more meaningful and creative campaigns based on better pre-campaign consumer …
