‘Tips and Tricks’ to maximize your Innity Performance Network earnings

By Yew Wei Sin, Digital Product & Media Specialist, Innity Innity’s Performance Network is South East Asia’s largest affiliate marketplace for online advertisers, agencies and publishers that specialize in pay for performance advertising. Below are some tips and tricks for publishers on how to make more using this network: 1) Ad Inventory Ad formats are …

Continue reading

The power of rich media

By Rhia George, Marketing Communications Manager, Innity Rich media is a powerful tool in online advertising, one that your clients shouldn’t be scared to use. It provides you with an opportunity to devise engaging, measurable and most importantly, effective ads for your customers while serving a wide variety of purposes such as direct response or …

Continue reading

3 Ways To Optimize Your Digital Marketing Spend

3 Ways To Optimize Your Digital Marketing Spend By Tashmeet Kaur, Business Development Manager, Innity As the markets mature, more companies have given serious considerations to the role that digital advertising plays in overall marketing strategies. Previously, consumers relied on word-of-mouth to gather information however, now, information is readily available through online reviews, websites and …

Continue reading

Why Most Digital Ads Still Fail To Work

Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various …

Continue reading