Insights
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Retention, Not Reacquisition
Neil Mason (this article has been derived from an external source) When is retention not retention? When it’s just reacquisition! More and more companies are paying attention to customer lifetime value and how they can build on their investments in winning new customers. This applies equally to consumer organizations, business to business organizations, and membership organizations. …
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How Geolocation Will Revolutionize the On-Site Service Industry
Dave Yarnold is CEO of ServiceMax, a full suite of mobile field service management applications Geolocation services are popping up for consumers everywhere, from Uber, which sends a car service to your door two times faster than a cab, to Bizzy, an app that shows you where your friends have dined lately and offers …
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Interactive Advertising Makes the World Go ‘Round
By Pace Lattin (This article has been derived from an external source) I’ve questioned the sanity behind some of the media valuations in my blogs lately, from Twitter’s $1 billion-plus valuation to Groupon’s claims of being worth $15 billion. To many people, including my humble self, these valuations seem downright crazy, especially when faced with …
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The rules of engagement
By Phang Chee Leong, CEO, Innity It’s no secret that the internet penetration worldwide has been increasing multifold year on year. According to the World Internet Usage Statistics, there are nearly 2 billion internet users worldwide out of which 825 million users are from the Asian region constituting the largest percentage of users globally. As …
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The advantages of mobile marketing
By Rhia George, Marketing Communications Manager, Innity With marketing being present in every pore of modern existence, it’s no wonder that advertising exists on every single medium possible. In order for a business to connect with its market successfully, new and innovative forms of advertising must be deployed complemented by traditional methods. Mobile marketing is …
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The Reality Of Real Time Bidding
By Tashmeet Kaur, Business Development Manager, Innity Many have been questioning the hype of Real Time Bidding (RTB). I believe it is a hype that will continue to emerge as a feature of online advertising optimization technology. RTB allows advertisers to reach out to the right user within a specific time and assign an …
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‘Tips and Tricks’ to maximize your Innity Performance Network earnings
By Yew Wei Sin, Digital Product & Media Specialist, Innity Innity’s Performance Network is South East Asia’s largest affiliate marketplace for online advertisers, agencies and publishers that specialize in pay for performance advertising. Below are some tips and tricks for publishers on how to make more using this network: 1) Ad Inventory Ad formats are …
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INNITY’S UNIQUE LIGHTBOX AD FORMAT
By Meghaa Mehta, Account Manager, Sales, Innity Innity’s Light Box is the most cost-effective rich media format out there! Here’s why: 1. Innity’s Light Box has an inbuilt time reference that is utilized to measure the interest and intent of the user who is interacting with it. Most rich media ad banners count as one …
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MEET THE EXPERT: Arshan Saha’s take on what the online advertising industry holds for 2011
2010 has been a year of substantial growth for digital media and for Innity specifically and I, for one, truly believe that digital media in Southeast Asia has taken that much needed step towards becoming a prominent platform for advertising. In fact, many well known advertisers have finally taken a leap of faith into online …
