By Rhia George, Marketing Communications Manager, Innity Rich media is a powerful tool in online advertising, one that your clients shouldn’t be scared to use. It provides you with an opportunity to devise engaging, measurable and most importantly, effective ads for your customers while serving a wide variety of purposes such as direct response or …

3 Ways To Optimize Your Digital Marketing Spend By Tashmeet Kaur, Business Development Manager, Innity As the markets mature, more companies have given serious considerations to the role that digital advertising plays in overall marketing strategies. Previously, consumers relied on word-of-mouth to gather information however, now, information is readily available through online reviews, websites and …

5 digital advertising trends that will drive 2011 By Rhia George, Marketing Communications Manager, Innity The digital advertising space is changing rapidly and advertisers and agency media buyers need to constantly keep up with advertising trends. How we used to operate or work will not bring about results in this day and age.  Keeping this …

Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various …

Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms …