Looking back at 2009 makes you think “Thank God, this year is over”. It was not an easy year for the advertising industry; nevertheless online advertising suffered the least! Whereas the main focus of 2009 for online marketers was instant-ROI-driven, 2010 is promising to have more meaningful and creative campaigns based on better pre-campaign consumer …

DEAR FRIENDS 2009 has been an astonishingly progressive year for Innity as a whole thanks to the several accomplishments that we have managed to achieve. In times of recession, Innity have not only strengthened foundations but gone on to surpass targets in developmental growth as an innovative advertising network. Our unprecedented achievements for 2009 include: …

The month of Ramadan is a special period for not only our Muslim friends but for all Malaysians as we look forward to celebrating Hari Raya. On top of satisfying our taste buds with “buka puasa” cuisines at a nearby Ramadan Bazaar, we are indeed looking forward to the coming “balik kampung” holidays. So let’s …

I believe that online campaign with simple execution and prizes will always work, much more better than those involve complicated mechanism. Your audience simply does not want to read a full page long instruction so do not try to confuse them. Early of this month, Burger King launched a campaign called Whopper Sacrifice. The campaign utilized the popular …

Hewlett Packard The leader in printers adds value to the web by making social media “printable” – the “Print the Web” campaign [+] See it! NikeiD & Nike+ Building community and passion through engagement with design and running communities. [+] See it! Apple “I’m a Mac, I’m a PC” advertising campaign, in particular use of …