Product News
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Online Video Advertising is the way to go!
According to eMarketer, video is and will continue to be the fastest-growing format in online advertising. Spending for video ads hit $1.42 billion in 2010, but will reach $7.11 billion in 2015. That’s because video “generates greater audience attention than other digital ad formats,” says David Hallerman, eMarketer’s principal analyst. And we couldn’t agree more. …
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IAB’s latest Rising Stars ad units – deployed by Innity
The IAB has identified 6 promising new ad units that provide the canvas for next generation brand advertising online – these have been adopted by Innity. Rising Stars ad units were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their …
Innity is first media network in Southeast Asia to form strategic alliance with Adxpose to deliver enhanced brand safety and optimization
Innity announced that it has selected AdXpose, as its go-to partner for providing verification and optimization analytics solutions for its customers. Innity will implement AdXpose’s SaaS platform across its ad network, which reaches more than 50 million unique internet users and serves 2 billion monthly ad impressions, to ensure that its ads are delivered safely …
Innity enhances customer offerings with the launch of its latest networks; Engage Him and Engage Her
Innity revealed its newest male and female networks; Engage Him and Engage Her, for marketers, to provide them with a platform to buy into a wide variety of content channels while ensuring that they reach out effectively to their target audience. These networks provide marketers with access to more than 1000 new sites in addition …
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The rules of engagement
By Phang Chee Leong, CEO, Innity It’s no secret that the internet penetration worldwide has been increasing multifold year on year. According to the World Internet Usage Statistics, there are nearly 2 billion internet users worldwide out of which 825 million users are from the Asian region constituting the largest percentage of users globally. As …
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The advantages of mobile marketing
By Rhia George, Marketing Communications Manager, Innity With marketing being present in every pore of modern existence, it’s no wonder that advertising exists on every single medium possible. In order for a business to connect with its market successfully, new and innovative forms of advertising must be deployed complemented by traditional methods. Mobile marketing is …
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The Reality Of Real Time Bidding
By Tashmeet Kaur, Business Development Manager, Innity Many have been questioning the hype of Real Time Bidding (RTB). I believe it is a hype that will continue to emerge as a feature of online advertising optimization technology. RTB allows advertisers to reach out to the right user within a specific time and assign an …
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‘Tips and Tricks’ to maximize your Innity Performance Network earnings
By Yew Wei Sin, Digital Product & Media Specialist, Innity Innity’s Performance Network is South East Asia’s largest affiliate marketplace for online advertisers, agencies and publishers that specialize in pay for performance advertising. Below are some tips and tricks for publishers on how to make more using this network: 1) Ad Inventory Ad formats are …
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INNITY’S UNIQUE LIGHTBOX AD FORMAT
By Meghaa Mehta, Account Manager, Sales, Innity Innity’s Light Box is the most cost-effective rich media format out there! Here’s why: 1. Innity’s Light Box has an inbuilt time reference that is utilized to measure the interest and intent of the user who is interacting with it. Most rich media ad banners count as one …
Innity appointed as exclusive partner for Mobile88.com’s advertising sales in Southeast Asia
Innity; Southeast Asia’s leading online media network, signed on an exclusive partnership with Mobile88.com; a much sought after technology website to help improve Mobile88.com’s advertising sales in the region. The new partnership has been formed to fortify the network as a top advertising platform in Southeast Asia. Mobile88.com is an established player in the technology …
