Product News
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Innity’s Application Process for Publishers
Innity’s Application Process for Publishers Recently, we have been receiving handful of comments asking about our site requirements as well as the application process of joining Innity’s network of publishers. In order to ensure a safe and strong network for our advertisers, there will be a few review and approval stages to overcome before becoming …
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Acing Advenue: Ad Blocking
We know finding your way around Advenue might sometimes be daunting, especially when you’re a new publisher to the system. Being an ad serving and advertising management system, there are quite a number of features on the platform, and you might not be familiar with all of them. That’s why we’ve decided to highlight valuable …
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Things You Need To Know About Cost Per Engagement (CPE)
CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …
Innity teams up with MCIL Multimedia and Panasonic to offer the SinChew Vision Internet TV
Recently, Innity teamed up with MCIL Multimedia Sdn. Bhd. as the technical partner to develop an audiovisual channel combining the best of Sin Chew Daily and its online portal Sinchew-i.com via Panasonic’s Internet-enabled TVs. This unprecedented venture saw the introduction of Smart TV content to the viewing public in Malaysia. Sin Chew Vision Internet TV …
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Online Video Advertising is the way to go!
According to eMarketer, video is and will continue to be the fastest-growing format in online advertising. Spending for video ads hit $1.42 billion in 2010, but will reach $7.11 billion in 2015. That’s because video “generates greater audience attention than other digital ad formats,” says David Hallerman, eMarketer’s principal analyst. And we couldn’t agree more. …
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IAB’s latest Rising Stars ad units – deployed by Innity
The IAB has identified 6 promising new ad units that provide the canvas for next generation brand advertising online – these have been adopted by Innity. Rising Stars ad units were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their …
Innity is first media network in Southeast Asia to form strategic alliance with Adxpose to deliver enhanced brand safety and optimization
Innity announced that it has selected AdXpose, as its go-to partner for providing verification and optimization analytics solutions for its customers. Innity will implement AdXpose’s SaaS platform across its ad network, which reaches more than 50 million unique internet users and serves 2 billion monthly ad impressions, to ensure that its ads are delivered safely …
Innity enhances customer offerings with the launch of its latest networks; Engage Him and Engage Her
Innity revealed its newest male and female networks; Engage Him and Engage Her, for marketers, to provide them with a platform to buy into a wide variety of content channels while ensuring that they reach out effectively to their target audience. These networks provide marketers with access to more than 1000 new sites in addition …
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The rules of engagement
By Phang Chee Leong, CEO, Innity It’s no secret that the internet penetration worldwide has been increasing multifold year on year. According to the World Internet Usage Statistics, there are nearly 2 billion internet users worldwide out of which 825 million users are from the Asian region constituting the largest percentage of users globally. As …
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The advantages of mobile marketing
By Rhia George, Marketing Communications Manager, Innity With marketing being present in every pore of modern existence, it’s no wonder that advertising exists on every single medium possible. In order for a business to connect with its market successfully, new and innovative forms of advertising must be deployed complemented by traditional methods. Mobile marketing is …
