Product News
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Nothing like the Lightbox
Have you heard of the Lightbox? It’s Innity’s propriety ad format developed by our awesome team of techies. If you’re not familiar with the Lightbox, today, let us get you acquainted… Introduced in 2009, we rolled out the Lightbox to excited clients and eager publishers. Armed with a range of interactive features in Rich Media …
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Introducing the newly created Innity Universal Tag
If you’re one of our publishers, read on! :) Innity is introducing the newly created Universal Tag – an easy to use standard approach for delivering the ad tags, a tool for improving the overall performance of publishing ads across the web. The Universal Tag is specially created for Innity customized ad tags to be …
INNITY LAUNCHES PRE ROLL VIDEO AD NETWORK IN SEA
via @DLIB MAGAZINE SINGAPORE Innity advertising network has launched its ground-breaking pre roll video advertising offering through its partnership with RazorTV and Stomp. This will enable brands to reach their audiences with highly effective video and display advertising, ensuring the best results possible for both advertisers and marketers. According to eMarketer, nearly one third of …
An Interview with Innity’s CEO on Innity – adSage Partnership
Recently, ExchangeWire got in touch with us to find out more about Innity’s partnership with adSage in China. Below is the full interview, derived from ExchangedWire. Phang Chee Leong, CEO Innity, On Its Recent Partnership With China’s adSage, Seamless Search & Display Integration & Further Expansion in APAC Phang Chee Leong, Innity’s CEO, talks about …
Innity is Now an Advertising Provider on the Facebook Platform
Facebook has published its official list of “Advertising Providers on its Facebook Platform.” And third-party developers are now only allowed to use one of the 65 advertising providers when creating apps for the social network. As part of our continuous efforts to strengthen our lead and reputation in the industry, we’re proud to announce that …
Innity Partners With adSage
Southeast Asia’s online media network Innity has collaborated with adSage, a leading digital marketing agency in China to take advantage of adSage’s Search (AFS), a distinctive automatic system for SEM campaign management researched and developed by adSage. Through the cooperation, Innity will be able to leverage on the centralized advertising campaign data from AFS, allowing …
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Innity’s Application Process for Publishers
Innity’s Application Process for Publishers Recently, we have been receiving handful of comments asking about our site requirements as well as the application process of joining Innity’s network of publishers. In order to ensure a safe and strong network for our advertisers, there will be a few review and approval stages to overcome before becoming …
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Acing Advenue: Ad Blocking
We know finding your way around Advenue might sometimes be daunting, especially when you’re a new publisher to the system. Being an ad serving and advertising management system, there are quite a number of features on the platform, and you might not be familiar with all of them. That’s why we’ve decided to highlight valuable …
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Things You Need To Know About Cost Per Engagement (CPE)
CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …
Innity teams up with MCIL Multimedia and Panasonic to offer the SinChew Vision Internet TV
Recently, Innity teamed up with MCIL Multimedia Sdn. Bhd. as the technical partner to develop an audiovisual channel combining the best of Sin Chew Daily and its online portal Sinchew-i.com via Panasonic’s Internet-enabled TVs. This unprecedented venture saw the introduction of Smart TV content to the viewing public in Malaysia. Sin Chew Vision Internet TV …
