Tag Archive For "agencies & brands"
in Product News
Here cometh more of the Lightbox
The months have came and gone, and it’s now close to the end of February! We’ve been keeping ourselves busy sending those campaigns out there to the right audiences, and now it’s time to check out how well we’ve fared :) The Lightbox format is pretty much “the thing” in the industry now, and so, …
in Insights
5 Content Marketing Trends for 2013
You Haven’t Heard Yet
Extracted from Clickz. You’ve heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Let’s focus on trends that explore the gray matter between the two: Authors are forming strategic partnerships with each other. Bloggers are partnering with one another creatively more and more. With my editorial background, I must …
in Insights
5 Predictions For Online Advertising
Here’s another prediction for Online Advertising in 2013, this time by Eric Wheeler, the CEO and cofounder of 33Across. 1. Companies will begin to leverage “dark social” to drive sales. Today, there is widespread confusion regarding social media’s impact on online sales. IBM, for one, recently stated that less than one percent of Black Friday e-commerce sales were driven …
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5 steps to find and engage your target audience
Taken from imedia Connection, here are five steps to successfully reach and engage the target audiences that matter most to you, wherever they might be. Identify and segment your existing audience Talking to your current customers and your sales team that engages them every day will go a long way to helping you understand your …
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Frost & Sullivan’s Top Seven Predictions for
Digital Media in 2013
2012 is coming to a close and it’s that time again to look into our respective crystal balls and predict the future of Digital. One of the first few predictions comes from Frost & Sullivan. Let us know your thoughts! 1) The impact of tablets on the digital media landscape will accelerate “As behaviour patterns …
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Nielsen: How Prediction Learning Curves
Can Improve Digital Ad Effectiveness
An excerpt from NielsenWire on increasing digital ad effectiveness. Some useful tips! Optimizing your digital advertising in-flight is essentially a prediction exercise. The goal is to take existing data—while using the right technology and incentives–and make changes to your plans based on a predicted outcome that is better than current results. And, as with the prediction …
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Three Reasons Why Cost per Engagement
Advertising Rules
Advertising to us has always been about going beyond the click; about real engagement. We launched the engagement model together with the Lightbox ad format way back in 2009 and have been constantly coming up with new engagement tools for our advertisers and publishers. Getting your audience engaged in every stage of the marketing funnel …
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Clickz: Forget Traditional TV Ads, Think Online Video Advertising!
Julie Batten contributed an article on Clickz recently and we couldn’t agree more. Think Online Advertising! From Clickz – Today I wanted to pose a question: is your media mix weighted appropriately given the changing media consumption landscape? Do you still invest heavily in traditional media like magazines and television? If you’re a mass marketer, …
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Ray is Innity’s Website of the Month
Website of the Month Ray operates as one of the leading female websites in Thailand. The website offers a full range of information, tips, and advice for the confident, modern woman. Being part of Innity’s network since December 2012, Ray currently attracts over 765,000+ page views visitors a month. and has an average of 35,000 …
in Product News
Ad Campaign Mondays!
We’re back with more “Ad Campaign Mondays!” where we compile a few cool and interesting ad campaigns for your reading pleasure! Impressed by the campaigns we shared previously? Wanna see more amazing ad campaigns? Comment below and let us know which is your favorite or you can share with us if you have any cool …
