Why Most Digital Ads Still Fail To Work

Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various …

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Social media – Hype or Hope?

Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms …

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Digital media predictions for 2010

Article found on Clickz At about this time every year, media strategists start to contemplate what the fast approaching New Year might bring. There’s always endless speculation about which trends will continue, and which mediums will finally gain the traction they’ve long been promising. This year is no exception. Talk to 10 of your peers …

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Let’s get engaged!

We have just launched our new product – the Engagement Bar! It’s a revolutionary ad format that allows brands to fully utilize online ad space by making it a very interactive and engaging experience for their audience. Airasia was the first brand to explore on this highly engaging ad format combining Youtube, Facebook, Twitter, Holiday …

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Why Wi-Fi advertising is HOT

It’s no secret that Innity has recently launched WiFi advertising. We’ve already run quite few campaigns that proved to be a great success. Why? Because advertising at free Wi-Fi hotspots gives us the chance to capture people’s attention even before they go online. Here’s how it works. Free Wi-Fi is becoming a necessity for all …

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