Tag Archive For "agencies & brands"
in Insights
No, the Smart TV Isn’t ‘Dead’
An interesting article on Smart TVs by Jim Louderback, derived from Adage. For something so depressingly final, journalists sure do love death. Whenever there’s a slow news day, or a blogger needs to juice her numbers, the imminent demise of something shiny, new or sacred gets trumpeted from the ramparts. The latest obituary? Smart TVs. A …
in Product News
Things You Need To Know About Cost Per Engagement (CPE)
CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …
in Insights
10 Killer Tips for Better ROI
Here’s another post from Mashable on tips to an increased ROI on your online marketing campaign. Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got …
in Insights
15 Beautiful and Creative QR Codes
Here’s a lil something cool we thought we’d share. Check out the creative designs of QR codes from a range of businesses to get users to scan them. Would you be more likely to scan these quirky QR Codes? Taken from Mashable. 15 Beautiful and Creative QR Codes In the same way that bar codes don’t …
Malaysia Effie Awards 2011
We’re delighted to reveal that Innity Corp Group CEO, Phang Chee Leong was recently part of the esteemed panel of judges for this year’s Malaysia Effie Awards 2011. Phang, along with 52 other selected judges from theindustry meticulously evaluated the various marketing campaigns’ effectiveness based on their strategy, creative, media, and research. And after much …
Innity teams up with MCIL Multimedia and Panasonic to offer the SinChew Vision Internet TV
Recently, Innity teamed up with MCIL Multimedia Sdn. Bhd. as the technical partner to develop an audiovisual channel combining the best of Sin Chew Daily and its online portal Sinchew-i.com via Panasonic’s Internet-enabled TVs. This unprecedented venture saw the introduction of Smart TV content to the viewing public in Malaysia. Sin Chew Vision Internet TV …
in Insights
Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB, Exchange Trading & The Impact of Online Video & Mobile in South East Asia
Taken from ExchangeWire Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and …
in Insights
2011 is the Year of the Tablet
21 million. That’s the number of tablets expected to be sold at the end of this year, based on a forecast by International Data Corporation (IDC) And get this: Only 2 million tablets were sold last year. That’s an impressive tenfold increase in units sold. There was however a drop in tablet demand during the …
in Insights, Product News
Online Video Advertising is the way to go!
According to eMarketer, video is and will continue to be the fastest-growing format in online advertising. Spending for video ads hit $1.42 billion in 2010, but will reach $7.11 billion in 2015. That’s because video “generates greater audience attention than other digital ad formats,” says David Hallerman, eMarketer’s principal analyst. And we couldn’t agree more. …
in Product News
IAB’s latest Rising Stars ad units – deployed by Innity
The IAB has identified 6 promising new ad units that provide the canvas for next generation brand advertising online – these have been adopted by Innity. Rising Stars ad units were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their …
