Tag Archive For "agencies & brands"
in Insights
Facebook to Ad Agencies: Let’s Be ‘in a Relationship’
Social Network Rolls Out Community Site Aimed at Creatives By: Irina Slutsky Bio Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called “Facebook Studio” and is a platform aimed …
in Insights
Retention, Not Reacquisition
Neil Mason (this article has been derived from an external source) When is retention not retention? When it’s just reacquisition! More and more companies are paying attention to customer lifetime value and how they can build on their investments in winning new customers. This applies equally to consumer organizations, business to business organizations, and membership organizations. …
in Insights
How Geolocation Will Revolutionize the On-Site Service Industry
Dave Yarnold is CEO of ServiceMax, a full suite of mobile field service management applications Geolocation services are popping up for consumers everywhere, from Uber, which sends a car service to your door two times faster than a cab, to Bizzy, an app that shows you where your friends have dined lately and offers …
in Insights
Interactive Advertising Makes the World Go ‘Round
By Pace Lattin (This article has been derived from an external source) I’ve questioned the sanity behind some of the media valuations in my blogs lately, from Twitter’s $1 billion-plus valuation to Groupon’s claims of being worth $15 billion. To many people, including my humble self, these valuations seem downright crazy, especially when faced with …
Innity reaches 75.5% of Malaysia’s Internet population
From The Star KUALA LUMPUR: Innity, a leading Southeast Asian ad network, ranked highly in comScore‘s latest reports revealing the top ad networks in the region. The company recently deployed comScore’s tagging technology allowing for web tags to be placed on the website content of participating publishers, advertising networks and content creators which is in …
Latest comScore report highlights Innity’s leading stance amongst ad networks in Southeast Asia
Innity, ranked highly in comScore’s latest reports revealing the top ad networks in the region. The company recently deployed comScore’s tagging technology allowing for web tags to be placed on the website content of participating publishers, advertising networks and content creators which is in turn recorded by comScore servers every time the tagged content is …
in Insights
Innity enhances customer offerings with the launch of its latest networks; Engage Him and Engage Her
Innity revealed its newest male and female networks; Engage Him and Engage Her, for marketers, to provide them with a platform to buy into a wide variety of content channels while ensuring that they reach out effectively to their target audience. These networks provide marketers with access to more than 1000 new sites in addition …
in Insights, Product News
The rules of engagement
By Phang Chee Leong, CEO, Innity It’s no secret that the internet penetration worldwide has been increasing multifold year on year. According to the World Internet Usage Statistics, there are nearly 2 billion internet users worldwide out of which 825 million users are from the Asian region constituting the largest percentage of users globally. As …
in Insights, Product News
The advantages of mobile marketing
By Rhia George, Marketing Communications Manager, Innity With marketing being present in every pore of modern existence, it’s no wonder that advertising exists on every single medium possible. In order for a business to connect with its market successfully, new and innovative forms of advertising must be deployed complemented by traditional methods. Mobile marketing is …
