Tag Archive For "agencies & brands"
in Insights
Monthly Digital Roundup #12
Ad spend spikes with festive seasons around the corner, regardless of its form of media. The celebratory season encourages consumerism, and marketers, understanding this market need would guide the purchase intention towards their brands. With Ramadan coming up, this month’s digital roundup looks at holiday marketing, in general, with statistics, trends, tips to make the …
Innity’s Campaigns of the Month!
This month’s ads tastes something very much like Spring – fresh out of the box with sprinkles of sunshine and positive energy. Get energized by Microsoft Lumia’s #MakeItHappen campaign, or catch a taste of Spring with Mango and Cadbury’s new flavours. Then check out Sun Cellular’s Lightbox mini game, and perhaps try out your luck …
Innity Will Be at ad:tech Jakarta & ad:tech Bangkok!
Innity has long been a participant of ad:tech asean for its reputation of being a must-attend event for Digital Marketing professionals in South East Asia. The localized roadshows are also a great extension of the annual event with the additional perks of getting in touch with the digital marketing community in individual cities. That’s why …
Catch Innity at iMedia Brand Summit!
Innity is proud to be participating the upcoming iMedia Brand Summit as a presenting sponsor. The event takes place at Conrad, Bali from 20-21 April. Running for its 7th year, we’re proud to be able to be part of the summit that brings together folks in the digital marketing landscape who are enthusiastic about bringing …
in Insights
Monthly Digital Roundup #11
Native advertising may be known as rehashed advertorials, but it is undeniable that it is gaining momentum in digital as more advertisers and publishers are swarming into adaptation. Owing to its objective to blend in, Native as an emerging format as garnered quite a lot of flak with debates surrounding new media’s integrity – particularly …
in Insights
Of Viewability, Metrics and the Common Pain
of Banner Blindness
Ever since the MRC’s made the announcement of plans to move the standard measurements of online ad impressions from “served” to being “in-view”, 2015 has decidedly become a crucial time in determining how the shift to viewable impressions will roll out. This being a small step forward for a huge industry, and with some gaps …
Spreading the Love for Travel with Zuji
The emergence of digital media has vastly changed the way people approach the tourism and hospitality sphere. Here are some of the statistics that reflect that: 1. Travel planning is more and more dominated by online resources. Travel review websites have most influence (69%), followed by online travel agencies (57%), travel provider sites (56%) and …
Innity’s Campaigns of the Month!
The ads we are featuring this month calls out to everyone who is open to try something new. Food lovers will like Expedia’s Lightbox; and if you’re looking for a bit of fun while shopping go check out Ikeas. Also be prepared to fall in love with the newest Canon DSLR, or learn more about …
Meet Innity at Clickz Jakarta!
Innity will be joining industry experts at newest next generation online marketing conference ClickZ Live Jakarta this March 25th. In this conference gathering leaders from various fields, we will be sharing insights, tips and strategies to boost your marketing to reach greater heights. Stanley Lim, Regional Director of Innity will be speaking at the conference …
in Insights
Monthly Digital Roundup #10
While the concept of buying and selling only viewable ads does indeed make complete sense at a single glance, the industry still has much to overcome in order to achieve the aspired 100% viewability of all digital ads. Our Digital Roundup this month gathers the voices discussing this exact topic to paint a 360 view …
