Advertiser: White Cafe Marketing Sdn Bhd Agency: IPG Mediabrands Sdn Bhd Product: Innity Mobile Engage Plus Pull Up (View on Mobile) Give yourself a moment’s thought on this: Of all the ads you’ve seen lately, how many of them actually cared about your psychological well-being? OldTown White Coffee has always been the first name that …

Having a powerful marketing strategy to capture the attention of audiences and create impression is undoubtedly important for a brand, but what’s more ideal for a brand to achieve long lasting top-of-mind awareness is to have a strategy that is not only powerful but also capable in building sustainable impression. This month, we have advertisers …

Let’s start with a question here: What kind of ad would you expect to see during valentine’s season? . . Ads that show you where to get a bouquet from; ads that show you valentine’s day promotions; ads that give you dinner date ideas, … (Does any of these come to your mind?) In this …

Having an interesting campaign alone is not enough without the integration of effective ad formats if you are looking to engage more audience and achieve better results for your campaign. For this month, we have U Mobile, KFC, and to show you some engaging and interactive campaigns utilising Innity’s creative ad formats such as Billboard, …

Taylor’s College ran their campaign with Innity across multiple channels, seizing the opportunity to promote and raise brand awareness on their college to the students who were about to finish their final year in high school. By using one of Innity’s most engaging ad format, Responsive Over the Page, in just 16 days, we’ve achieved …

We all knew that there’s a great potential in mobile advertising when smartphone became the main digital screen that millennials spend most of their time looking at. Living in an environment of a hotbed for mobile growth, it’s all about how creative and effective an ad can be to capture audience’s attention and keep them …

GSK wanted to bring one of their brands, Sensodyne back to the attention of their audience – in order to do so, we worked alongside each other to raise and build brand awareness through an interactive call-to-action ad. We used Innity’s Mobile Cards, a creative and interactive mobile ad format to execute a simple online …