Tag Archive For "publishers"
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Monthly Digital Roundup #7
Programmatic advertising has been talked about a lot, not in terms of who has been doing it, but more about the theories that surround it – especially in APAC regions. We’re starting to catch up with the western world on programmatic, but before dwelling any further it’s always good to equip yourself with more knowledge …
Innity Joins the Madness and Mathematical Debate
at the 10th Malaysian Marketing Conference
Innity was part of the exciting mix at the Malaysian Marketing Conference 2014 last Tuesday, consisting of industry experts equipped with a wide range of expertises; indulging in various conversations of industry observations, trends, and insights. Themed “Mediatech in Marketing”, the topics focused mostly on challenges and the many potentials that come with the emerging …
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You have been Jargoned!
This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. As an insider in the digital advertising, aka ad-tech industry, I can vouch for the sheer quantity of jargon produced here, day after day. It sometimes makes me wonder if we take ourselves and the work we do, too seriously. After all, …
Monthly Digital Roundup #6
Mobile use is on the rise, more so now than before. But according to a recent study from PWC, marketers are still having a hard time transforming the device into a method of communications for brands. For this month’s Digital Roundup we’ll be focusing on mobile and sharing some statistics and pointers we’ve gathered across …
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Digitalizing Philanthropy :
Breast Cancer Awareness Campaigns
We’ve all seen the incredible power of digital advocacy – the viral success of the #ALSIceBucketChallenge raised over over $113 million dollars to help fight ALS and increased exposure of the disease on a global scale. Granted, the chance of hyper growth of this scale may not happen to all charitable efforts made; but combining …
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The Vocket is Innity’s Website of the Month!
Recently established in June, The Vocket is a hyperlocal content curation website that compiles a collection of captivating viral content catered for the local audience. Despite being a fresh hyperlink in the address bar, TheVocket has expanded their audience pool tremendously within a short period. We talked to Mohd Fazreen, founder of the site about …
Innity at 10th Malaysian Media Conference
Marketing is taking an exciting turn both in Malaysia and globally, as 2014 witnesses the launch of numerous wearable devices, programmatic buying picking up speed, trends that are bound to change the face of advertising once again. This coming November 11th, Innity will join the discussion of Malaysia’s marketing landscape at the 10th Malaysian …
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Monthly Digital Roundup #5
This month, we’re sharing some data and insights we’ve found on the APAC digital marketing realm. Scroll down for more! The Mobile Economy Asia Pacific 2014 We all know it. Sometimes it’s just hard to get your hands on statistics for APAC countries, so here’s us doing our part in sharing some of the resources …
Innity’s Campaigns of the Month!
Travel to a destination for their mouth watering delicacies; pick up some beauty tips and get some freebies; watch a house makeover happen right before your eyes. Combining creatives and technology, our campaigns for this month demonstrates that the possibilities are endless with Innity’s Engage+. Innity Lightbox – Expedia Malaysia Sale Part 2 Advertiser: Expedia …
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Yugatech is Innity’s Website of the Month!
Started out as a hobby, Yugatech grew into their 8 man team right now covering localized tech news for the Filipino audience. Emerging from the massive competition, they are one of the many examples that we’ve came across that prove passion and dedication to be the best guide your way into the major leagues. Abe, …
