in Insights
6 Misconceptions About Programmatic Advertising
So we came across this article by NAA Communications and couldn’t agree more! Programmatic advertising is a buzzword used often by publishers and marketers, but some are hesitant to embrace it because of several misconceptions. Publishers often think they will not be a part of the automating process while some buyers believe that programmatic offers …
Push Awards in the Philippines!
ABS-CBN recently launched their first ever Push Awards to honour the country’s outstanding digital stars and celebrity newsmakers. The awards is composed of four separate awards to recognize the stars on Facebook, Twitter, Instagram, and YouTube. Innity is proud to be working with ABS-CBN on creating the pushawards.com site as well as creating social hubs …
Some #Socialhub Lovin’
We haven’t (shamelessly) given our Innity #socialhub product the love it duly deserves lately. So here’s a post specially dedicated to one of Innity’s great products in recent times. The #socialhub blends a brand’s paid, owned and earned media into one singular hub; aggregates a brand’s social feeds from any social platform into one hub; …
in Product News
So We’re Leveling up our Programmatic Offerings
In line with our on-going efforts to innovate and lead the industry, we have proudly launched our latest programmatic solution that offers high-impact engagement ad units programmatically – a first in the Southeast Asia region! With this launch, advertisers will be able to execute large canvas ad units such as Site Take Over, Welcome Video, Lightbox, …
in Insights
Gone in a Flash
Written by Edward Lum, Marketing Art Director, Innity There’s no way around it – flash advertising IS coming to an end. This is a close of a momentous chapter that pushes digital creatives like us to take that evolutionary step forward. Five years ago, when Steve Jobs announced that Apple would not allow Flash on …
in Insights
Carsome is Innity’s Featured Website of the Month!
Automotive websites are teeming in the interwebs of late. However, don’t be too quick to write off Carsome as just another car review site. Founded in February 2015, our featured website of the month hails from Malaysia and packs quite a powerful punch. Aiming to provide a smarter and easier car buying experience for car …
Innity Hong Kong: We’ve Moved!
A quick update from our Hong Kong team. We’ve recently shifted and are currently located at: 1107, 11/F, Westlands Centre, 20 Westlands Road, Quarry Bay, Hong Kong Here’s a sneak peek of our cozy new place. We’re loving the artisanal industrial look, don’t you? Come pay us a visit k!
in Insights
Monthly Digital Roundup #13
10 years ago no one would have imagined catching up on our favorite tv series during transit possible, but recent years have seen our entertainment source to shift from televisions to desktops and hand-held devices, with traffic flowing to some video that a group of teenagers created at a park. This month’s Digital Roundup looks …
in Insights
The Femin is Innity’s Website of the Month!
The E-Commerce boom in the APAC region has led to the subsequent growth of the supporting businesses. Lifestyle portals with a focus on fashion are ahead of the game in providing the news and trends to not only consumers, but also serve to shed light on lesser known and niche markets. Founded in 2014, …
Innity’s Campaigns of the Month
Keep your eyes glued on this page to see how brands develop formulas of ultimate engagement. Pairing targeting technology, formats and super relative creatives, this month’s ads pave the way to the audiences heart right after a 3 second countdown. Nivea #MENSWAY Ad Format: Lightbox Advertiser: Nivea Agency : PT Omnicom Media Group Network: Run …
