in Insights
Why Engagement Trumps Clicks
By Ariel Geifman via imedia Measuring brand effectiveness with clicks reminds me of so many other well-known fallacies: Home prices will always continue to skyrocket, nuclear energy is relatively safe, and one can quit smoking in a day. Likewise, advertisers seem to keep convincing themselves that clicks are a good measure of online branding. Unfortunately, …
Innity LIVE on BFM Radio
Innity’s Regional Director goes Live on air on BFM Radio with presenter Freda Liu to talk about Online Video Advertising and the trends surrounding it. Take a listen! http://bfm.my/techtalk_onlinevideoadvertising.html
in Product News
in Product News
Nothing like the Lightbox
Have you heard of the Lightbox? It’s Innity’s propriety ad format developed by our awesome team of techies. If you’re not familiar with the Lightbox, today, let us get you acquainted… Introduced in 2009, we rolled out the Lightbox to excited clients and eager publishers. Armed with a range of interactive features in Rich Media …
in Product News
Introducing the newly created Innity Universal Tag
If you’re one of our publishers, read on! :) Innity is introducing the newly created Universal Tag – an easy to use standard approach for delivering the ad tags, a tool for improving the overall performance of publishing ads across the web. The Universal Tag is specially created for Innity customized ad tags to be …
in Insights
The Only Constant is Change
Derived from Adoi By Matt Sutton, CEO Aktiv Digital According to the IAB report internet ad revenue for 2011 is expected to cross a record $30 billion this year. 15 years ago this number was a mere $267 million. This phenomenal growth can be attributed to only one factor, change. What has changed? Everything has! …
in Insights
What men want online
Derived from Marketing Interactive Men in Asia are more likely to prioritise their jobs over love and are extremely focused on their work, career and earning money. Brands need to provide a distraction, or assistance needed to make tough choices if they want to reach them, says a new study. The new study by Microsoft …
INNITY LAUNCHES PRE ROLL VIDEO AD NETWORK IN SEA
via @DLIB MAGAZINE SINGAPORE Innity advertising network has launched its ground-breaking pre roll video advertising offering through its partnership with RazorTV and Stomp. This will enable brands to reach their audiences with highly effective video and display advertising, ensuring the best results possible for both advertisers and marketers. According to eMarketer, nearly one third of …
Innity is Second-Most Favoured Third Party Online Media Representative
This just in! Innity is the second-most favoured Third Party Online Media Representatives among marketers in Malaysia, after Google, according to a survey released by Advertising + Marketing Magazine. In their recent October issue, a+m Magazine highlighted a bunch of companies that made it into the Digital Media Company of the Year 2011. And we’re …
in Insights
Social networking leads M’sian online activities
Derived from ZDNet Asia Social networking is the top online activity in Malaysia, underscoring the growing importance of social media marketing, according to a new report by ComScore, which adds that online video viewing is also continuing its upward run. The digital research firm found that social networking accounted for 32.1 percent, one third of …
