Insights
Marie France Asia is Innity’s Featured Publisher of the Month
Bonjour! This month we feature South East Asia’s leading fashion and lifestyle magazines – Marie France Asia. Launched in 2013, Marie France Asia aims to bring trendy and new fashion news to all style-savvy audience in the region. The site not only shares fashion tips but also articles on beauty, health, travel, design and food …
Industry Round Up – Content Marketing
Hi all, this month we will look into Content Marketing, as this is one of the top marketing strategy this year that all digital marketers should be practicing. Here are some articles about Content Marketing trends in 2016: The Top 8 Hottest 2016 Content Marketing Trends (Infographic) image source: business 2 commity Have you …
Innity CEO Talks About Programmatic in Indonesia
Innity CEO, Phang Chee Leong talks about the state of programmatic in Indonesia Can you share some details on the state of programmatic in Indonesia? Indonesia is at a very interesting point right now. It is the fastest growing market for video and mobile advertising. In fact, mobile ad spend will triple this year to account …
Industry Round Up – Mobile Advertising
This 2016, we want to share you some useful industry articles to kick start the wonderful year. In this month, we look into Mobile Advertising (Mobile Marketing). Deep-Linking Into Mobile Trends 2016 2015 has been a momentous year for the advertising industry, especially the mobile advertising industry. The proliferation of ad-blocking tools was met …
January 2016: Innity’s Featured Publisher of the Month
This month, it’s our pleasure to introduce one of our partner publisher from Taiwan, The News Lens (TNL), an independent news site based in Taiwan and Hong Kong which offers news from around the world and within mainland China. What we love about TNL is they provide not only facts, but also diverse perspectives on the site. The News Lens …
Tantannews is Innity’s Featured Publisher of the Month
Introducing one of our favorite publisher, Tantannews, a site that provides updated and hot news to online readers. It is a growing information site as you can always find their articles through social media. From news to entertainment, from market trends to food hunting, anything you would like to know, you can definitely find it …
KapanLagi is Innity’s Featured Publisher of the Month!
This month, we are pleased to feature Indonesia’s biggest entertainment site, KapanLagi, as Innity’s Publisher of the Month. KapanLagi began operations since August 2003 and the site focused on infotainment news. The website receives more than 6 million readers each month! We are honored to interview the site’s General Manager of Digital Creative, Mr. Sunjoyo. S to …
PinoyExchange.com is Innity’s Featured Website of the Month!
This month, we’re happy to feature Philippines leading online community site, PinoyExchange.com as Innity’s website of the month! PinoyExchange.com has come a long way since its inception in 1999 and over the years managed to amassed a huge following by staying true to their core to provide an avenue for Filipinos across the globe to voice …
6 Misconceptions About Programmatic Advertising
So we came across this article by NAA Communications and couldn’t agree more! Programmatic advertising is a buzzword used often by publishers and marketers, but some are hesitant to embrace it because of several misconceptions. Publishers often think they will not be a part of the automating process while some buyers believe that programmatic offers …
Gone in a Flash
Written by Edward Lum, Marketing Art Director, Innity There’s no way around it – flash advertising IS coming to an end. This is a close of a momentous chapter that pushes digital creatives like us to take that evolutionary step forward. Five years ago, when Steve Jobs announced that Apple would not allow Flash on …