Insights
in Insights
Innity is Integrated with MediaMath.
As the digital marketing community in APAC opens up to adopting programmatic solutions into their marketing mix, we are proud to announce another recent intergration aimed to boost our RTB offerings for advertisers and publishers alike. Innity now connects MediaMath’s DSP to Innity’s YieldOne SSP, allowing advertisers to bid into a larger pool of inventories …
in Insights
Innity’s Monthly Digital Roundup! #4
Lauded by experts and brands alike, content marketing in general has also risen as a new approach that focuses on delivering targeted, informative and engaging content to online audiences. While having its benefits widely proclaimed, the practical knowledge as to how online content can be effectively be utilized to drive business success is less well …
in Insights
Innity’s Monthly Digital Roundup! #3
For this month’s Digital Roundup, we try to gather more in-depth views of the trends that are currently driving our industry. Winning the Zero Moment of Truth in Asia Google’s Zero Moment Of Truth is quite the interesting concept and has proved highly relevant to brand advertisers globally. Now, they’ve recently launched “Winning the Zero …
in Insights
Yume.vn is Innity’s Website of the Month!
With their recent integration of social media features as major part of their website, Yume.vn now defines itself as a social news website. With their strong user base, the site prides itself as a network fueled by user generated content with topics that are of interest for the local youths. Part news platform and part blog, …
in Insights
Now Trending: #Worldcup
4 years since the last World Cup and the rise of technology and social media have made this year’s world cup the most talked-about one ever. Putting it down in numbers, Coca-cola anticipates 3 billion people to be sharing about this in real-time during the live competitions. Even months before that, we’ve seen brands building …
in Insights
Means Do Not Justify the Ends.
This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. Warning: This is another article on programmatic digital advertising, though the author has safely avoided the use of programmatic in the title. And more importantly, it is not one that tries to define, explain or classify the types of programmatic (haven’t we …
in Insights
PULSK is Innity’s Website of the Month!
A social website with their own gamified twist, PULSK invites Indonesian users to curate and share localized content with users and friends. Since starting out in 2012, they’ve grown to build quite an audience and content base. Co-founder Irwan shares with us about the hyperlocal social site. Name: Irwan Position: Co-Founder & CMO Site: …
in Insights
Innity’s Monthly Digital Roundup! #2
Hey yo, Digital Roundup incoming! We’ve got stats that we think all of you folks working in digital will find useful; and also some insights on the latest trends. Scroll down for more! AdReaction: Marketing in a multiscreen world Here’s data from Milword Brown’s AdReaction study on multiscreen usage. Looking into ads on TV, laptops/PCs, …
in Insights
Innity’s Monthly Digital Roundup! #1
If you were ever worried that you might miss out on some of the latest industry trends and what the industry leaders think about them, fret not. We’ve given ourselves this lil’ assignment where we’ll compile the highlights in digital marketing and some informative articles on the web and share it right here! Take a …
in Insights
TheSmartLocal is Innity’s Website of the Month!
With traveling being quite the thing nowadays, travel blogs and review sites have become some of the more popular and searched websites on the internet. But naturally only few stand out from all the competition. Launched in August 2012, Singapore-based travel & lifestyle review website TheSmartLocal has been getting a lot of attention as a …
