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New Pricing Models:
Why Cost-Per-Engagement Can Benefit Advertisers
From Adotas Most online marketers are aware that CTRs for traditional banner ads have been declining steadily for years (a phenomenon commonly known as banner blindness). Adding fuel to the fire, comScore’s recent vCE Charter studyhighlighting the fact that 30 percent of display ad impressions are effectively bogus has some advertisers scrutinizing their display ad …
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Internet Advertising Revenues
Set First Quarter Record at $8.4 Billion
From Marketwatch Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 …
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Click-Thru Rates Are Misleading Brand Marketers
On Online Campaign Performance: Nielsen
From Adoimagazine -Cross-platform advertising improve brand campaign performance -Extended online exposure achieves strong lift in brand performance metrics -Long-form online video content achieves higher engagement levels -Digital trumps traditional media for return on investment Click-thru rates, one of the most common metrics used to trade online advertising, are significantly undervaluing the brand performance of online …
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Online Video’s Everywhere
From MediaPost According to the Q1 Global Video Index Report from Ooyala, Long-form content, videos longer than 10 minutes, accounted for half the total time people spent watching online video in Q1, and the growth trend is expected to continue. Time Watched by Video Length and Device, Q1 2012 (% of Viewing; Minutes) Time Watched Desktop …
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Top 10 Online Advertising Trends Of The Decade
From Sramana mitra Following up on the Top 10 Tech Trends Of The Decade and drilling down on trend item five, in this post we’re going to look at the evolution of online advertising and what we might expect to see in the coming decade. At present, the online advertising industry is at $55 billion, …
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How to Increase Traffic to Your Website?
Image from Google.com We’re back with a light article for your reading pleasure. Having trouble gaining hits for your website? Don’t fret, we are going to provide you with little insights on how to increase traffic to your website. What is the worth of a website without audience? The aim of publishing a website would …
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Understanding the Cost-Per-Engagement Ad Model
From MediaPost The Interactive Advertising Bureau just introduced a new program to certify digital media salespeople. This comes as little surprise, considering how many acronyms you have to master to be able to sell an ad online. CPM, CPC, CPA and now. CPE? Do we really need another acronym in the online ad game? …
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Online Video Views Rising In Asia – Nielsen
From Asiamediajournal SINGAPORE – May 15, 2011: The number of consumers in Asia viewing online videos is strong and on the rise, fuelled by increasing technology ownership and demand for anywhere, anytime delivery of media content, according to a new study released today by Nielsen, a leading global provider of information and insights into what …
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5 Website Design Mistakes That Are
Killing Your Social Media
From SocialFresh We spend all this time and capital on social media. Creating wonderful content. Producing engaging campaigns. Responding to our communities and creating a groundswell of support. But what happens after sometimes can ruin it all. You might have an amazing social media presence, and then the customer sees your website, and all that …
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Why Well Targeted Online Advertising Benefits You
From Geektechblog In the online advertising chain there are usually 4 main parties: Company with product/service they want to sell -> Advertising Agency -> Website Owner -> You In an ideal situation, all of these people – Yes, you included – benefit from GOOD and well targeted online advertising. Companies want to spend their advertising …
