Insights
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Social networking leads M’sian online activities
Derived from ZDNet Asia Social networking is the top online activity in Malaysia, underscoring the growing importance of social media marketing, according to a new report by ComScore, which adds that online video viewing is also continuing its upward run. The digital research firm found that social networking accounted for 32.1 percent, one third of …
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From Brick to Slick: 38 Years of Cellphone Evolution
Article derived from Mashable Ah, the good old days, when cellphones were the size of bricks. Some were so big you had to carry a separate bag containing their electronic innards, and if you weren’t careful, you might end up with a dislocated shoulder by the end of the day. They generally weren’t called cellphones …
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Steve Jobs, 1955 – 2011
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow …
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How Online Advertising Incentives Influence Brand Perception
Derived from MediaPost; written by Laurie Sullivan. Brand messages and incentives make consumers pay attention to ads, according to a recent study. In fact, combining the two strategies increases interaction by 91% and brand perception by 38%, as well as improved recall and purchase intent, according to findings from KN Dimestore and SocialVibe released Monday. While …
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No, the Smart TV Isn’t ‘Dead’
An interesting article on Smart TVs by Jim Louderback, derived from Adage. For something so depressingly final, journalists sure do love death. Whenever there’s a slow news day, or a blogger needs to juice her numbers, the imminent demise of something shiny, new or sacred gets trumpeted from the ramparts. The latest obituary? Smart TVs. A …
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10 Killer Tips for Better ROI
Here’s another post from Mashable on tips to an increased ROI on your online marketing campaign. Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got …
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15 Beautiful and Creative QR Codes
Here’s a lil something cool we thought we’d share. Check out the creative designs of QR codes from a range of businesses to get users to scan them. Would you be more likely to scan these quirky QR Codes? Taken from Mashable. 15 Beautiful and Creative QR Codes In the same way that bar codes don’t …
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Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB, Exchange Trading & The Impact of Online Video & Mobile in South East Asia
Taken from ExchangeWire Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and …
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2011 is the Year of the Tablet
21 million. That’s the number of tablets expected to be sold at the end of this year, based on a forecast by International Data Corporation (IDC) And get this: Only 2 million tablets were sold last year. That’s an impressive tenfold increase in units sold. There was however a drop in tablet demand during the …
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Online Video Advertising is the way to go!
According to eMarketer, video is and will continue to be the fastest-growing format in online advertising. Spending for video ads hit $1.42 billion in 2010, but will reach $7.11 billion in 2015. That’s because video “generates greater audience attention than other digital ad formats,” says David Hallerman, eMarketer’s principal analyst. And we couldn’t agree more. …
