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The rules of engagement
By Phang Chee Leong, CEO, Innity It’s no secret that the internet penetration worldwide has been increasing multifold year on year. According to the World Internet Usage Statistics, there are nearly 2 billion internet users worldwide out of which 825 million users are from the Asian region constituting the largest percentage of users globally. As …
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The advantages of mobile marketing
By Rhia George, Marketing Communications Manager, Innity With marketing being present in every pore of modern existence, it’s no wonder that advertising exists on every single medium possible. In order for a business to connect with its market successfully, new and innovative forms of advertising must be deployed complemented by traditional methods. Mobile marketing is …
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The Reality Of Real Time Bidding
By Tashmeet Kaur, Business Development Manager, Innity Many have been questioning the hype of Real Time Bidding (RTB). I believe it is a hype that will continue to emerge as a feature of online advertising optimization technology. RTB allows advertisers to reach out to the right user within a specific time and assign an …
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‘Tips and Tricks’ to maximize your Innity Performance Network earnings
By Yew Wei Sin, Digital Product & Media Specialist, Innity Innity’s Performance Network is South East Asia’s largest affiliate marketplace for online advertisers, agencies and publishers that specialize in pay for performance advertising. Below are some tips and tricks for publishers on how to make more using this network: 1) Ad Inventory Ad formats are …
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INNITY’S UNIQUE LIGHTBOX AD FORMAT
By Meghaa Mehta, Account Manager, Sales, Innity Innity’s Light Box is the most cost-effective rich media format out there! Here’s why: 1. Innity’s Light Box has an inbuilt time reference that is utilized to measure the interest and intent of the user who is interacting with it. Most rich media ad banners count as one …
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MEET THE EXPERT: Arshan Saha’s take on what the online advertising industry holds for 2011
2010 has been a year of substantial growth for digital media and for Innity specifically and I, for one, truly believe that digital media in Southeast Asia has taken that much needed step towards becoming a prominent platform for advertising. In fact, many well known advertisers have finally taken a leap of faith into online …
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The power of rich media
By Rhia George, Marketing Communications Manager, Innity Rich media is a powerful tool in online advertising, one that your clients shouldn’t be scared to use. It provides you with an opportunity to devise engaging, measurable and most importantly, effective ads for your customers while serving a wide variety of purposes such as direct response or …
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3 Ways To Optimize Your Digital Marketing Spend
3 Ways To Optimize Your Digital Marketing Spend By Tashmeet Kaur, Business Development Manager, Innity As the markets mature, more companies have given serious considerations to the role that digital advertising plays in overall marketing strategies. Previously, consumers relied on word-of-mouth to gather information however, now, information is readily available through online reviews, websites and …
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5 digital advertising trends that will drive 2011
5 digital advertising trends that will drive 2011 By Rhia George, Marketing Communications Manager, Innity The digital advertising space is changing rapidly and advertisers and agency media buyers need to constantly keep up with advertising trends. How we used to operate or work will not bring about results in this day and age. Keeping this …
