Tag Archive For "agencies & brands"
in Insights
The Only Constant is Change
Derived from Adoi By Matt Sutton, CEO Aktiv Digital According to the IAB report internet ad revenue for 2011 is expected to cross a record $30 billion this year. 15 years ago this number was a mere $267 million. This phenomenal growth can be attributed to only one factor, change. What has changed? Everything has! …
in Insights
What men want online
Derived from Marketing Interactive Men in Asia are more likely to prioritise their jobs over love and are extremely focused on their work, career and earning money. Brands need to provide a distraction, or assistance needed to make tough choices if they want to reach them, says a new study. The new study by Microsoft …
INNITY LAUNCHES PRE ROLL VIDEO AD NETWORK IN SEA
via @DLIB MAGAZINE SINGAPORE Innity advertising network has launched its ground-breaking pre roll video advertising offering through its partnership with RazorTV and Stomp. This will enable brands to reach their audiences with highly effective video and display advertising, ensuring the best results possible for both advertisers and marketers. According to eMarketer, nearly one third of …
Innity is Second-Most Favoured Third Party Online Media Representative
This just in! Innity is the second-most favoured Third Party Online Media Representatives among marketers in Malaysia, after Google, according to a survey released by Advertising + Marketing Magazine. In their recent October issue, a+m Magazine highlighted a bunch of companies that made it into the Digital Media Company of the Year 2011. And we’re …
in Insights
Social networking leads M’sian online activities
Derived from ZDNet Asia Social networking is the top online activity in Malaysia, underscoring the growing importance of social media marketing, according to a new report by ComScore, which adds that online video viewing is also continuing its upward run. The digital research firm found that social networking accounted for 32.1 percent, one third of …
in Insights
From Brick to Slick: 38 Years of Cellphone Evolution
Article derived from Mashable Ah, the good old days, when cellphones were the size of bricks. Some were so big you had to carry a separate bag containing their electronic innards, and if you weren’t careful, you might end up with a dislocated shoulder by the end of the day. They generally weren’t called cellphones …
An Interview with Innity’s CEO on Innity – adSage Partnership
Recently, ExchangeWire got in touch with us to find out more about Innity’s partnership with adSage in China. Below is the full interview, derived from ExchangedWire. Phang Chee Leong, CEO Innity, On Its Recent Partnership With China’s adSage, Seamless Search & Display Integration & Further Expansion in APAC Phang Chee Leong, Innity’s CEO, talks about …
Innity is Now an Advertising Provider on the Facebook Platform
Facebook has published its official list of “Advertising Providers on its Facebook Platform.” And third-party developers are now only allowed to use one of the 65 advertising providers when creating apps for the social network. As part of our continuous efforts to strengthen our lead and reputation in the industry, we’re proud to announce that …
in Insights
How Online Advertising Incentives Influence Brand Perception
Derived from MediaPost; written by Laurie Sullivan. Brand messages and incentives make consumers pay attention to ads, according to a recent study. In fact, combining the two strategies increases interaction by 91% and brand perception by 38%, as well as improved recall and purchase intent, according to findings from KN Dimestore and SocialVibe released Monday. While …
Innity Partners With adSage
Southeast Asia’s online media network Innity has collaborated with adSage, a leading digital marketing agency in China to take advantage of adSage’s Search (AFS), a distinctive automatic system for SEM campaign management researched and developed by adSage. Through the cooperation, Innity will be able to leverage on the centralized advertising campaign data from AFS, allowing …
