Tag Archive For "agencies & brands"
in Insights, Product News
The Reality Of Real Time Bidding
By Tashmeet Kaur, Business Development Manager, Innity Many have been questioning the hype of Real Time Bidding (RTB). I believe it is a hype that will continue to emerge as a feature of online advertising optimization technology. RTB allows advertisers to reach out to the right user within a specific time and assign an …
in Insights, Product News
‘Tips and Tricks’ to maximize your Innity Performance Network earnings
By Yew Wei Sin, Digital Product & Media Specialist, Innity Innity’s Performance Network is South East Asia’s largest affiliate marketplace for online advertisers, agencies and publishers that specialize in pay for performance advertising. Below are some tips and tricks for publishers on how to make more using this network: 1) Ad Inventory Ad formats are …
in Insights, Product News
INNITY’S UNIQUE LIGHTBOX AD FORMAT
By Meghaa Mehta, Account Manager, Sales, Innity Innity’s Light Box is the most cost-effective rich media format out there! Here’s why: 1. Innity’s Light Box has an inbuilt time reference that is utilized to measure the interest and intent of the user who is interacting with it. Most rich media ad banners count as one …
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MEET THE EXPERT: Arshan Saha’s take on what the online advertising industry holds for 2011
2010 has been a year of substantial growth for digital media and for Innity specifically and I, for one, truly believe that digital media in Southeast Asia has taken that much needed step towards becoming a prominent platform for advertising. In fact, many well known advertisers have finally taken a leap of faith into online …
Innity appointed as exclusive partner for Mobile88.com’s advertising sales in Southeast Asia
Innity; Southeast Asia’s leading online media network, signed on an exclusive partnership with Mobile88.com; a much sought after technology website to help improve Mobile88.com’s advertising sales in the region. The new partnership has been formed to fortify the network as a top advertising platform in Southeast Asia. Mobile88.com is an established player in the technology …
in Insights
The power of rich media
By Rhia George, Marketing Communications Manager, Innity Rich media is a powerful tool in online advertising, one that your clients shouldn’t be scared to use. It provides you with an opportunity to devise engaging, measurable and most importantly, effective ads for your customers while serving a wide variety of purposes such as direct response or …
in Insights
3 Ways To Optimize Your Digital Marketing Spend
3 Ways To Optimize Your Digital Marketing Spend By Tashmeet Kaur, Business Development Manager, Innity As the markets mature, more companies have given serious considerations to the role that digital advertising plays in overall marketing strategies. Previously, consumers relied on word-of-mouth to gather information however, now, information is readily available through online reviews, websites and …
in Insights
5 digital advertising trends that will drive 2011
5 digital advertising trends that will drive 2011 By Rhia George, Marketing Communications Manager, Innity The digital advertising space is changing rapidly and advertisers and agency media buyers need to constantly keep up with advertising trends. How we used to operate or work will not bring about results in this day and age. Keeping this …
in Insights, Product News
Why Would An Ad-Network Make Sense For You
Why would an ad network make sense for you? By Tashmeet Kaur, Business Development Manager, Innity To start off, what is an advertising network? Advertising networks signify many websites in selling advertising; allowing advertising buyers to reach a broad audience through run-of-category and run-of-network buys. The focal reason why an advertiser may choose an ad …
in Insights
5 digital advertising trends that spurred the industry in 2010
5 digital advertising trends that spurred the industry in 2010 By Rhia George Marketing Communications Manager @ Innity As the New Year has just begun, everyone is looking forward to new beginnings and making wish lists of what we hope the year ahead will bring us. Keeping this in mind, let’s reflect on some of …
