Tag Archive For "agencies & brands"
in Insights
Why Most Digital Ads Still Fail To Work
Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various …
in Insights
Social media – Hype or Hope?
Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms …
in Insights, Product News
Making sense of retargeting as an effective marketing tool
The essence of advertising has changed in many ways over the last decade. Traditionally, advertisers have used print and broadcast media to tell their stories however, digital media has fast emerged as the new way of doing things and has also become a great way to market your brand. Whether you’re a large multinational corporation …
Innity Digital Workshop (part 2) for Tourism Malaysia
Innity conducted it’s second digital workshop for Tourism Malaysia in Pulau Sibu of Johor to highlight the increasing popularity of this space along with it’s benefits while providing education on our solutions for the same. Through a 4 and a half hour session, the following subjects were discussed: Technology and Products – Different ways of …
in Insights
Digital media predictions for 2010
Article found on Clickz At about this time every year, media strategists start to contemplate what the fast approaching New Year might bring. There’s always endless speculation about which trends will continue, and which mediums will finally gain the traction they’ve long been promising. This year is no exception. Talk to 10 of your peers …
in Product News
Innity unveils cutting edge retargeting technology
We are very happy to announce today the launch of our new, innovative Retargeting Solution. The main objective of this initiative is to enable advertisers to re-engage highly qualified users who have already shown an interest in their brand resulting in up to five times better conversion rates than any other targeting feature. Innity’s retargeting …
in Product News
Let’s get engaged!
We have just launched our new product – the Engagement Bar! It’s a revolutionary ad format that allows brands to fully utilize online ad space by making it a very interactive and engaging experience for their audience. Airasia was the first brand to explore on this highly engaging ad format combining Youtube, Facebook, Twitter, Holiday …
INNITY Digital Workshop for Tourism Malaysia, 2010
Innity has recently conducted a workshop for the Tourism Malaysia Marketing Team to share the knowledge and insights on “Online Marketing” and how it works. In half a day we managed to touch all of the following topics: -The Internet and how it started -Digital Marketing -Online Market Research -Display Advertising -Social Marketing -Search Engine Marketing …
in Product News
Why Wi-Fi advertising is HOT
It’s no secret that Innity has recently launched WiFi advertising. We’ve already run quite few campaigns that proved to be a great success. Why? Because advertising at free Wi-Fi hotspots gives us the chance to capture people’s attention even before they go online. Here’s how it works. Free Wi-Fi is becoming a necessity for all …
in Insights
Print Ad from a Lottery Campaign
I am always a big fan of simple ad execution, and I found this print ad totally stunning. It was taken from the local newspaper, and the advertiser is Sports Toto Malaysia, a lottery games company. They are promoting one of their lotto-type games, which is called 6/49, where you need to pick 6 numbers …
