in Insights
On Mobile Advertising.
Mobile is important. We live in a post-PC era, surrounded by people who are constantly on their mobile devices every single day. It is undeniable that there is a huge potential for the advertisers to reach out to audiences through the means of mobile. Right here, we’ve gathered some recent news on mobile advertising for …
The Glorious Return of Townhall
<Glamorous opening with Lord of The Rings theme song in background> There was a legend. Of a monthly meeting held within the compounds of Innity Malaysia’s office. Where people would gather. Have fun. Bond. Feast. Compete. Gain some weight nomming food and drinking booze. Win prizes from games. But then came the dark days, where …
in Insights
5 Amazing Ad Campaigns Around the Web
We know for a fact people love lists. We also know that for marketers it’s always good to have some creative insights as to what other people are doing with their brands and how they put forth their campaign strategy. With that, you get stimulated and creative juices will start flowing. That’s why we’ve gathered …
Innity’s Engage+ Launch Party
The bees in our company have been working hard for the past few weeks. No. Wait. Rephrase. We always work hard. Just that this time harder than usual – like a mutated two headed bee with 16 wings and 83 legs. Yes. That kinda sets the stage. And it all came down to this.one.awesome.epic.night.where we …
in Insights
Venus Buzz is Innity’s Website of the Month!
VenusBuzz is a lifestyle site catered for Asian women, providing them with information about fashion, relationship, beauty, health and many other issues that concern women. Established since 2007, VenusBuzz has reached close to 9 million unique visitors and 20 million page views monthly. This time, we chatted with Anna Chew, Managing Director of VenusBuzz.com to …
A Music-filled Interview with Innity’s Biz Dev team!
If you follow our blog, you would remember that we have once covered a posting about our Media Services Team. So we thought to ourselves – wouldn’t it just be perfect if we could let people know what happens behind the stalkerish-i-will-find-you-wherever-you-go ads that you see online so very often? Then this idea came to …
in Insights
This Native Advertising thing.
Right. So it’s this thing we call an ad that doesn’t look like an ad. Also the emerging star and hype of the online ad-kingdom. Not to mention also the source of various debates in which the theme seems to never run away from the whole “what on earth is this native advertising thing” question. …
Onward and Upward with Innity’s Regional Workshops
The fast moving and ever changing pace of online advertising has sometimes made current trends within the industry hard to grasp, even for the people in online advertising themselves. Online ad companies are forever coming up with more effective methods to fill in gap holes that the previous products were unable to, and some trends …
in Insights
For the Newbie on Board: Online Advertising 101
Assume that you’re working in online advertising industry or something related (which makes a lot of sense else you wouldn’t be here). Now assume every now and then your company gets a new recruit and you’re asked to educate the newbie about the inner workings of the industry. So how and where do you start …
in Product News
Here cometh more of the Lightbox
The months have came and gone, and it’s now close to the end of February! We’ve been keeping ourselves busy sending those campaigns out there to the right audiences, and now it’s time to check out how well we’ve fared :) The Lightbox format is pretty much “the thing” in the industry now, and so, …
