Entries By Innity
[May 2018: Top Creative] AirAsia X Uses Advertisers’ All-Time Favourite Ad Format For the Perth WA Campaign
Advertiser: AirAsia X Berhad Product: Innity Lightbox AirAsia X Berhad recently ran a campaign with Innity to promote the top tourist attractions in Perth Western Australia (Perth WA). The campaign were integrated with KOL’s content into Innity’s ad unit, the Lightbox format, consolidating the content by the KOLs to amplify the awareness and create a …
[Case Study: Passionation] Mister Potato
Passionation is an influencer marketplace that connects people and brands, channeling their passion into advocates of awesome online content. We work directly not only with high followers influencers, but micro-influencers as well (which is also known as the Shimmering Influencers), carefully curating the right influence to suit your campaign. Mister Potato has recently launched their …
[May 2018: Top Creative] Have You Watched the Jurassic World 2?
Advertiser: United International Pictures Agency: Mindshare Malaysia Product: Innity Mobile Spin+ United International Pictures has launched a campaign to raise awareness for its new movie release – Jurassic World 2. One of the latest products of Innity, Mobile Spin+, had been used to run the promotional campaign for the movie release. Mobile Spin+ is an overlay …
[April 2018: Top Creative] Play a Game and Win a Meal Voucher. Sounds Like a Good Deal?
Advertiser: Manhattan Fish Market Agency: Media Consortium Corporation Product: Innity Lightbox In April, Manhattan Fish Market launched a campaign to promote its promotion of the month – The Best Deal in Town Circus. The campaign has utilised one of the most popular product of Innity since year 2009, the Lightbox ad format, to raise awareness …
in Product News
Introducing Our Latest Product – Mobile Underlay Story
MOBILE UNDERLAY STORY Just like the previous ad format, Mobile Underlay, it reveals itself as users scroll through the page. What’s different about Mobile Underlay Story is that the ad’s content comes in a form of “Instastory”, where advertisers have the option to insert multiple images and videos back to back. Similar to Instastory, users …
We will be at ATS Singapore 2018!
We’re once again the silver sponsors for ATS Singapore 2018, along with Google, SpotX, Unruly and a few more! Hosted by ExchangeWire, this time around ATS Singapore 2018 will be focusing on: The Brand View of Programmatic (featuring brand advertisers) Where is the Money? Future Opportunities in AdTech & MarTech Why the Opportunity for Digital …
Presenting Innity’s Top Creatives in March! [2018]
Having a powerful marketing strategy to capture the attention of audiences and create impression is undoubtedly important for a brand, but what’s more ideal for a brand to achieve long lasting top-of-mind awareness is to have a strategy that is not only powerful but also capable in building sustainable impression. This month, we have advertisers …
in Insights
[Innity Insight] Innity’s New Better Ads Compliant Ad Formats are on Their Way!
‘Annoying’ or disruptive ads have been a hot topic recently. Consumers are often pushed away by obnoxious ads that interrupt their web surfing experience or prompt them to take action before they can view the content of a site. Due to that, they have no choice but to install ad-blocker in order to avoid irritating …
in Product News
Introducing Our Latest Product – Mobile Spin Plus and Mobile Spin Lite
MOBILE SPIN PLUS Mobile Spin Plus is an upgraded version of the previous ad format, Mobile Spin, it is an overlay ad with a spinnable display that resembles a disc. Now that it’s upgraded, a set of cards with additional information on the product/brand will be revealed with a full-page overlay ad. Also, users can …
Presenting Innity’s Top Creatives in February! [2018]
Let’s start with a question here: What kind of ad would you expect to see during valentine’s season? . . Ads that show you where to get a bouquet from; ads that show you valentine’s day promotions; ads that give you dinner date ideas, … (Does any of these come to your mind?) In this …
