Entries By Innity
A Day in the Life of an Art Director in Innity
Let’s get to know Patrick! He’s the Art Director in Innity! So, can you tell us what an Art Director at Innity does? My job scope has a lot to do with producing innovative ideas for visual elements; such as campaigns, websites and branding. At the same time, directing and giving out opinions to the creative …
Innity’s Campaigns of the Month [July]
Once again, we’d love to share with you some of our creative campaigns for the previous month, July. Scroll down and click to check em’ out! Rimowa – A Legend Grows New Wings [SG] Rimowa promoted their campaign using one of our ad unit, Innity Lightbox, as we believe that it displays the campaign best. …
Oh Rio!
It’s the time of the year to host a party again ! (shhh.. work hard, play hard okay?) In conjunction with the Olympics in Rio, we hosted a party filled with colours at Ikki, TREC on the eve of the Olympics. We want to thank Wiko for sponsoring us such cool prizes and everyone who came …
[Case Study] McDonald’s Malaysia runs multiscreen campaign effortlessly
McDonald’s Malaysia is one of the famous fast food restaurants in Malaysia. They created a fun contest and opted to use Innity’s new product, Responsive lightbox to run their campaign. You should see for yourself how easy it is to do branding online. Check out the full case study here.
in Insights
A Session on Mobile Advertising in Thailand with our Regional Director, William Seah!
So far, we’ve told you about what is mobile advertising and how much it matters to all of us. Fortunately, we’ve managed to grab some time from our busy Regional Director, William Seah, to tell us more about mobile advertising in Thailand. What’s the state of mobile advertising in Thailand and how much has mobile advertising …
Innity’s Campaign of the month for June
This month, we will showcase some of our creative ad campaigns that we did in June. Interested to know how the brands worked with us? Check out the ads below! Universal Studios Singapore Soak Out [SG] Resorts World Sentosa worked with Innity to promote their latest Universal Studios event by using the Innity Site Take …
in Insights
Industry Round Up – Native Advertising
When you see the phrase “native advertising” – do you think of content marketing and wonder what’s the difference between that and native advertising? No doubt, it is a tricky practice as there are a lot of marketers and agency executives inaccurately using content marketing and native advertising. This month, we’ve decided to share with …
in Insights
July 2016: POPA Channel Hong Kong is Innity’s Featured Publisher of the Month
POPA Channel, originally started up in a Facebook page and a YouTube channel in April 2015, which was founded by 5 ordinary parents devoted to promote positive parenting by sharing their research on academic journals and knowledge of parenting and children development through simplified and creative ways – video and animated images. Name: Harold Leung …
A Day in the Life of a Regional Ad Operations Manager in Innity!
Image Credit: C4D Lab Everybody, meet Phooi Yee! She’s our Regional Ad Operations Manager at Innity! So, can you tell us what a Regional Ad Ops Manager at Innity does? Basically, I oversee the day-to-day operations and yield management across all countries. This involves campaign performance optimization, identifying and implementing enhancements and so on to …
in Insights
Industry Round Up for June: Data Management Platform (DMP)
With the current technological advances in data-driven marketing, data management platforms have emerged to assist marketers, publishers, advertisers and other businesses. Now that a large quantity of customer data is increasingly available to many marketers, it also means a bigger pressure to make data pay off with visible results. Because we know how important and useful DMPs …
