Product News
Why Would An Ad-Network Make Sense For You
Why would an ad network make sense for you? By Tashmeet Kaur, Business Development Manager, Innity To start off, what is an advertising network? Advertising networks signify many websites in selling advertising; allowing advertising buyers to reach a broad audience through run-of-category and run-of-network buys. The focal reason why an advertiser may choose an ad …
Making sense of retargeting as an effective marketing tool
The essence of advertising has changed in many ways over the last decade. Traditionally, advertisers have used print and broadcast media to tell their stories however, digital media has fast emerged as the new way of doing things and has also become a great way to market your brand. Whether you’re a large multinational corporation …
Innity unveils cutting edge retargeting technology
We are very happy to announce today the launch of our new, innovative Retargeting Solution. The main objective of this initiative is to enable advertisers to re-engage highly qualified users who have already shown an interest in their brand resulting in up to five times better conversion rates than any other targeting feature. Innity’s retargeting …
Let’s get engaged!
We have just launched our new product – the Engagement Bar! It’s a revolutionary ad format that allows brands to fully utilize online ad space by making it a very interactive and engaging experience for their audience. Airasia was the first brand to explore on this highly engaging ad format combining Youtube, Facebook, Twitter, Holiday …
Why Wi-Fi advertising is HOT
It’s no secret that Innity has recently launched WiFi advertising. We’ve already run quite few campaigns that proved to be a great success. Why? Because advertising at free Wi-Fi hotspots gives us the chance to capture people’s attention even before they go online. Here’s how it works. Free Wi-Fi is becoming a necessity for all …