Tag Archive For "agencies & brands"
in Insights
#SocialHub or Social Flub?
(or The Advertisers Guide to Social Content Hubs.) Perhaps you’ve already heard about this new favorite plaything for us at Innity – the #SocialHub. Social hubs are nothing new, but most of the traction gained has remained in the States or European countries. In our attempts to bring in the social media hub to the Asian market, …
in Insights
Monthly Digital Roundup #9
As mobile continues to disrupt the industry, it would only be apt for us to look into the various components of Mobile Advertising in this month’s digital roundup and examine how we could embrace what mobile has to offer. Covering stats on mobile use, differentiators of award winning mobile campaigns, to the promising future of …
Innity Wins at Mob-Ex Hong Kong
It’s been great start of 2015 as Innity took home two awards in the Mob-Ex Awards HK 2015. Our Hong Kong team did us proud by winning the Most Innovative Use of Mobile (Bronze) and Best Use of Small Budget (Silver) with our work with Starcom for Samsung. Mobile is a great focus for us …
New Year, New Beginnings!
Starting this year, Innity will be working with Yahoo Advertising to bring a series of Yahoo Advertising solutions that includes premium display, native advertising, video and content marketing. To celebrate this new partnership and the beginning of a New Year, we threw a party at Monkey Garage, Bangsar for our clients who mean so much …
in Insights
Monthly Digital Roundup #8
Well it’s official. Holidays are out, work is back in. While some of us are still recovering from the email pile that was a subsequent consequence from setting up our Out-of-Office replies too long a period, how about a recap on the noteworthy mentions of 2014 and some of the trend predictions for 2015? …
Innity is the Gold Sponsor for
Mob-Ex Awards Hong Kong 2015!
The Mob-Ex Awards 2015 is Hong Kong’s premier event to celebrate mobile marketing campaigns in the country. And for the very first time, Innity is proud to be the Gold Sponsor for the Mob-Ex Awards to support mobile marketing excellence. And to top it off, our very own Andrew Lim, General Manager of Innity Hong …
Innity’s Campaigns of the Month!
Here’s some of the coolest ad formats in town! Get match-made from your financial planning style, experience all the wonderful travel destinations Hong Kong has to offer, and have a BTS front-seat as Huawei announces their list of top-notch solutions available for enterprise customers. Lets start rolling. Innity Lightbox – Starcom Sun Plan Advertiser: Sun …
in Product News
Innity Introduces Engage+ to China Brands
Given its population of over 1.3 billion people and its booming economy, both local and international businesses have been eying the China market for some time now. Recent years has seen exponential growth in the area of digital marketing, and brands, as well as publishers are finding their standing and trying out ways to navigate this …
in Insights
Gamification’s Secret Sauce.
We know gamification as the use of game mechanisms in non-game contexts, and is distinguished from gaming based on the objectives each tries to achieve. Unlike gaming, gamification’s end goal is never just the enjoyment of the users, but a more purpose driven objective, depending on its applied context. However, there’s a debatable connotation for gamification …
in Insights
Monthly Digital Roundup #7
Programmatic advertising has been talked about a lot, not in terms of who has been doing it, but more about the theories that surround it – especially in APAC regions. We’re starting to catch up with the western world on programmatic, but before dwelling any further it’s always good to equip yourself with more knowledge …
