Tag Archive For "digital marketing"
The 10th Philippine SME Business Expo Held its First Virtual Edition Focusing on Digital Transformation
In the 3-day virtual expo held last February 23-25 2021, small and medium enterprises (SMEs) participated in 12 talks with industry experts from brands to digital media providers who shared their insights on how to bounce back after the downturn of sales caused by the pandemic. Topics such as exploring how to grow one’s business …
Featured Publisher of the Month: Manila Bulletin’s 121st year in the industry
Get to know Manila Bulletin as Innity’s Featured Publisher of the Month (January 2021). In this interview with Jayvee Fernandez, the Head of Business Development at Manila Bulletin, we get to know more about their challenges and tips in transitioning from print to digital, exploring partnerships that will amount to their company’s success, and what to look forward in the years to come.
in Insights
Capture Consumer’s Love for your Brand through Brand Community
A trendy and effective way of building relationships. Brand loyalty is one of the “bread and butter” to keep businesses going. But in these times where technologies and solutions are constantly evolving, consumer’s expectations and demands from their favourite brands are also becoming higher. Hence, brands are also required to find new ways of connecting …
in Insights
How Rich Media Ads Can Get Better Insights for Brands | 2020
Brand building takes more than just driving awareness and conversions. Genuine brand interactions play a big part in the consumer’s decision making process. As brands, we have to provide content that is relatable and engaging to improve brand-consumer relationships. 88% of marketers find that interactive advertising is great for brands to differentiate themselves from competitors. …
