[April 2018: Top Creative] Play a Game and Win a Meal Voucher. Sounds Like a Good Deal?
Advertiser: Manhattan Fish Market Agency: Media Consortium Corporation Product: Innity Lightbox In April, Manhattan Fish Market launched a campaign to promote its promotion of the month – The Best Deal in Town Circus. The campaign has utilised one of the most popular product of Innity since year 2009, the Lightbox ad format, to raise awareness …
in Product News
Introducing Our Latest Product – Mobile Underlay Story
MOBILE UNDERLAY STORY Just like the previous ad format, Mobile Underlay, it reveals itself as users scroll through the page. What’s different about Mobile Underlay Story is that the ad’s content comes in a form of “Instastory”, where advertisers have the option to insert multiple images and videos back to back. Similar to Instastory, users …
We will be at ATS Singapore 2018!
We’re once again the silver sponsors for ATS Singapore 2018, along with Google, SpotX, Unruly and a few more! Hosted by ExchangeWire, this time around ATS Singapore 2018 will be focusing on: The Brand View of Programmatic (featuring brand advertisers) Where is the Money? Future Opportunities in AdTech & MarTech Why the Opportunity for Digital …
Presenting Innity’s Top Creatives in March! [2018]
Having a powerful marketing strategy to capture the attention of audiences and create impression is undoubtedly important for a brand, but what’s more ideal for a brand to achieve long lasting top-of-mind awareness is to have a strategy that is not only powerful but also capable in building sustainable impression. This month, we have advertisers …
in Insights
[Innity Insight] Innity’s New Better Ads Compliant Ad Formats are on Their Way!
‘Annoying’ or disruptive ads have been a hot topic recently. Consumers are often pushed away by obnoxious ads that interrupt their web surfing experience or prompt them to take action before they can view the content of a site. Due to that, they have no choice but to install ad-blocker in order to avoid irritating …
in Product News
Introducing Our Latest Product – Mobile Spin Plus and Mobile Spin Lite
MOBILE SPIN PLUS Mobile Spin Plus is an upgraded version of the previous ad format, Mobile Spin, it is an overlay ad with a spinnable display that resembles a disc. Now that it’s upgraded, a set of cards with additional information on the product/brand will be revealed with a full-page overlay ad. Also, users can …
Presenting Innity’s Top Creatives in February! [2018]
Let’s start with a question here: What kind of ad would you expect to see during valentine’s season? . . Ads that show you where to get a bouquet from; ads that show you valentine’s day promotions; ads that give you dinner date ideas, … (Does any of these come to your mind?) In this …
Malaysia Premium Publishers Marketplace Appoints Innity as its Business and Tech Partner
This just in! We’ve been appointed by the Malaysian Premium Publishers Marketplace (MPPM) as their business and tech partner, redefining the publisher-led marketplace industry with high-reliability programmatic advertising that is trustworthy, available for the first time in Malaysia, for brands that have been seeking access to a premium advertising inventory. Over the years, brands have …
Presenting Innity’s Top Creatives in January! [2018]
Having an interesting campaign alone is not enough without the integration of effective ad formats if you are looking to engage more audience and achieve better results for your campaign. For this month, we have U Mobile, KFC, and to show you some engaging and interactive campaigns utilising Innity’s creative ad formats such as Billboard, …
[Case Study] Taylor’s College
Taylor’s College ran their campaign with Innity across multiple channels, seizing the opportunity to promote and raise brand awareness on their college to the students who were about to finish their final year in high school. By using one of Innity’s most engaging ad format, Responsive Over the Page, in just 16 days, we’ve achieved …
