Presenting Innity’s Top Creatives in March! [2018]
Having a powerful marketing strategy to capture the attention of audiences and create impression is undoubtedly important for a brand, but what’s more ideal for a brand to achieve long lasting top-of-mind awareness is to have a strategy that is not only powerful but also capable in building sustainable impression. This month, we have advertisers …
[Innity Insight] Innity’s New Better Ads Compliant Ad Formats are on Their Way!
‘Annoying’ or disruptive ads have been a hot topic recently. Consumers are often pushed away by obnoxious ads that interrupt their web surfing experience or prompt them to take action before they can view the content of a site. Due to that, they have no choice but to install ad-blocker in order to avoid irritating …
Introducing Our Latest Product – Mobile Spin Plus and Mobile Spin Lite
MOBILE SPIN PLUS Mobile Spin Plus is an upgraded version of the previous ad format, Mobile Spin, it is an overlay ad with a spinnable display that resembles a disc. Now that it’s upgraded, a set of cards with additional information on the product/brand will be revealed with a full-page overlay ad. Also, users can …
Presenting Innity’s Top Creatives in February! [2018]
Let’s start with a question here: What kind of ad would you expect to see during valentine’s season? . . Ads that show you where to get a bouquet from; ads that show you valentine’s day promotions; ads that give you dinner date ideas, … (Does any of these come to your mind?) In this …
Malaysia Premium Publishers Marketplace Appoints Innity as its Business and Tech Partner
This just in! We’ve been appointed by the Malaysian Premium Publishers Marketplace (MPPM) as their business and tech partner, redefining the publisher-led marketplace industry with high-reliability programmatic advertising that is trustworthy, available for the first time in Malaysia, for brands that have been seeking access to a premium advertising inventory. Over the years, brands have …
Presenting Innity’s Top Creatives in January! [2018]
Having an interesting campaign alone is not enough without the integration of effective ad formats if you are looking to engage more audience and achieve better results for your campaign. For this month, we have U Mobile, KFC, and to show you some engaging and interactive campaigns utilising Innity’s creative ad formats such as Billboard, …
[Case Study] Taylor’s College
Taylor’s College ran their campaign with Innity across multiple channels, seizing the opportunity to promote and raise brand awareness on their college to the students who were about to finish their final year in high school. By using one of Innity’s most engaging ad format, Responsive Over the Page, in just 16 days, we’ve achieved …
[Innity Insight] Native is the way to go.
It’s pretty clear that when it comes to digital advertising, publishers and advertisers have different needs and wants. Publishers crave for high monetization rate for their traffic, while advertisers look for ways to bring high quality traffic to their offers. Unfortunately, there are people who would make the extra effort to install ad blockers just …
[Event] Innity Tw【廣告小聚】創意互動,真實接觸
Innity and the Taipei Agency for Advertising Agents (TAAA) have collaborated to host one of the sessions of the “Advertising Gathering – Creating The New Era of Advertising” seminar happening in Taiwan on 24th January 2018. During the seminar, Phang Chee Leong, the CEO of Innity, will be sharing on how to produce creative content …
Presenting Innity’s Top Creatives in December!
We all knew that there’s a great potential in mobile advertising when smartphone became the main digital screen that millennials spend most of their time looking at. Living in an environment of a hotbed for mobile growth, it’s all about how creative and effective an ad can be to capture audience’s attention and keep them …