in Insights
[Innity Insight] Native is the way to go.
It’s pretty clear that when it comes to digital advertising, publishers and advertisers have different needs and wants. Publishers crave for high monetization rate for their traffic, while advertisers look for ways to bring high quality traffic to their offers. Unfortunately, there are people who would make the extra effort to install ad blockers just …
[Event] Innity Tw【廣告小聚】創意互動，真實接觸
Innity and the Taipei Agency for Advertising Agents (TAAA) have collaborated to host one of the sessions of the “Advertising Gathering – Creating The New Era of Advertising” seminar happening in Taiwan on 24th January 2018. During the seminar, Phang Chee Leong, the CEO of Innity, will be sharing on how to produce creative content …
Presenting Innity’s Top Creatives in December!
We all knew that there’s a great potential in mobile advertising when smartphone became the main digital screen that millennials spend most of their time looking at. Living in an environment of a hotbed for mobile growth, it’s all about how creative and effective an ad can be to capture audience’s attention and keep them …
[Case Study] Sensodyne
GSK wanted to bring one of their brands, Sensodyne back to the attention of their audience – in order to do so, we worked alongside each other to raise and build brand awareness through an interactive call-to-action ad. We used Innity’s Mobile Cards, a creative and interactive mobile ad format to execute a simple online …
Charity Giving at IQ70Plus: Innity Supports The Right To a Quality Life for the Mentally Challenged Individuals
Understanding that many non-profits out there are fighting to make the world a better place, Innity who holds a pledge to sow seeds of sustainability has taken on their social responsibility this year by carrying out a charity-giving at one of the non-profit welfare organisations in Malaysia – IQ70Plus. On 8th December 2017, a group …
in Insights
[Innity Insights]: What’s the deal with Outstream Videos?
As all of you know, video is one the best and immersive ways to tell a brand’s story and it can’t be beaten when it comes to capturing attention and engagement across all channels. Well, we are all familiar with in-stream videos: the classic pre-rolls and mid-rolls within our favourite videos on YouTube where viewers …
Presenting Innity’s Top Creatives in November!
There’s one quote by Helen Keller we find very true and is applicable to many contexts around us ⏤ “The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.” Things with beautiful appearances often manage to grab our attention but what really holds …
Innity is the Gold Sponsor for Agency of The Year 2017
Agency of the Year Award is a prestigious awards event organised by Campaign Asia to recognise inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry across Asia-Pacific. We are proud to announce that we are joining and supporting this event as a Gold Sponsor with a few other …
Presenting Innity’s Top Mobile Creatives in October!
There’s one thing that we all need to understand and to be clear with, it is how that one thing fits into the fabric of our lives and our daily routines. That one “thing” is no other than our mobiles. Which is why, advertisers need to leverage on that fact. Now that mobile advertising has …
Ram Teodosio joins Innity as Regional Director – Head of Product!
Introducing Ram Teodosio, who relocates to Malaysia from Philippines, to take up the role of Regional Director – Head of Product in Innity! Prior to joining us, Ram served at the Program Director for Digital Growth and Transformation for Starcom MediaVest Group. Today, he is tasked with overseeing strategy and development of the company’s advertising …
