in Insights
Industry Round Up For May: Programmatic Rich Media
Let’s focus on programmatic rich media for this month! Programmatic buying used to be something that was mostly limited to standard banner ads. However, now in the era of creative programmatic, it allows marketers and advertisers to programmatically buy rich media ads. Unlike standard display advertising, and pre-roll videos, rich media has been late to the programmatic …
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May 2016: Rolling Stone Indonesia is Innity’s Featured Publisher of the Month
Rolling Stone is a magazine based in America that focuses on popular culture, music, movies and politics. Since May 2005, Rolling Stone magazine was published in Indonesia by PT A & E Media and became the first in Asia. Their official website (www.rollingstone.co.id) was launched only a few months after the magazine was published. Till today, RSI …
Innity Campaigns Of The Month [April]
This month we are going to share some of our awesome and creative ad campaigns that we did in April. Click it to see how they work. Ikea Great Storage [MY] Ikea promoted their smart storage solutions by using the Innity Lightbox. What makes this ad campaign creative and interactive is that there was only …
A Day in the Life of a Senior Account Manager in Innity
Meet Emily! She’s the Senior Account Manager at Innity! What’s up Emily! So, do tell us what a Senior Account Manager does at Innity? “Well, there are actually a few things. Firstly, I carefully manage the accounts and clients’ expectations on each campaign that have been assigned to me, at the same time exploring other opportunities …
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Industry Round Up For April: Online Video Advertising
This month we will be focusing on onling video advertising. People nowadays are more likely to watch videos because it’s no secret that sight, sound and motion of videos is highly associated with our emotion. This is why video advertising is one of the most powerful storytelling formats, if done right. Many marketers are starting …
Innity’s Campaign Of The Month [March]
Hi all, it’s April already! This month we share some creative ads we created for our clients in March that’s worth a shout out. Click on it to watch how it works! Coca-Cola Far East Limited: Minute Maid Pulpy [MY] Minute Maid Pulpy wanted to drive brand awareness online to one of their largest target audience – the …
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Rolling out the Responsive Lightbox!
Our beloved readers! We are very pleased to let y’all know that our Lightbox is now HTML5-based, and thus, responsive! So what is a Responsive Lightbox? The Responsive Lightbox basically enables the Lightbox ad to automatically adapt to different screen sizes. It also allows users to view larger versions of images and galleries optimized for …
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April 2016: The Coverage is Innity’s Featured Publisher of the Month
The Coverage Bureau launched in November 2015, and in a few short months, has successfully amassed a substantial following due to the fresh way they present various different topics of traditional news. The founding team grew tired of conventional media publications that mandate news coverage to be presented in a single dull, one-dimensional manner and endeavoured to …
#MAGICALFORESTCHARITYRUN: 5 REASONS WHY YOU SHOULD BE THERE
Out of the many different themed runs lined up to take place in Malaysia this year, the one fun run that we can have an amazing time (and at the same time for a good cause) is none other than the Magical Forest Charity Run. Here are the reasons why: Family Fun Theme It is …
in Insights
Industry Round Up – Social Advertising
Social media advertising isn’t just a catch phrase anymore. It’s a real, stable driver of leads and sales, and marketing departments are increasing their social ad spend across the board in response. By focusing on social advertising this month, here are some articles that you can explore more on social advertising, learn about the recent …
