in Insights
No, the Smart TV Isn’t ‘Dead’
An interesting article on Smart TVs by Jim Louderback, derived from Adage. For something so depressingly final, journalists sure do love death. Whenever there’s a slow news day, or a blogger needs to juice her numbers, the imminent demise of something shiny, new or sacred gets trumpeted from the ramparts. The latest obituary? Smart TVs. A …
in Product News
Acing Advenue: Ad Blocking
We know finding your way around Advenue might sometimes be daunting, especially when you’re a new publisher to the system. Being an ad serving and advertising management system, there are quite a number of features on the platform, and you might not be familiar with all of them. That’s why we’ve decided to highlight valuable …
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Things You Need To Know About Cost Per Engagement (CPE)
CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …
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10 Killer Tips for Better ROI
Here’s another post from Mashable on tips to an increased ROI on your online marketing campaign. Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got …
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15 Beautiful and Creative QR Codes
Here’s a lil something cool we thought we’d share. Check out the creative designs of QR codes from a range of businesses to get users to scan them. Would you be more likely to scan these quirky QR Codes? Taken from Mashable. 15 Beautiful and Creative QR Codes In the same way that bar codes don’t …
Malaysia Effie Awards 2011
We’re delighted to reveal that Innity Corp Group CEO, Phang Chee Leong was recently part of the esteemed panel of judges for this year’s Malaysia Effie Awards 2011. Phang, along with 52 other selected judges from theindustry meticulously evaluated the various marketing campaigns’ effectiveness based on their strategy, creative, media, and research. And after much …
Innity teams up with MCIL Multimedia and Panasonic to offer the SinChew Vision Internet TV
Recently, Innity teamed up with MCIL Multimedia Sdn. Bhd. as the technical partner to develop an audiovisual channel combining the best of Sin Chew Daily and its online portal Sinchew-i.com via Panasonic’s Internet-enabled TVs. This unprecedented venture saw the introduction of Smart TV content to the viewing public in Malaysia. Sin Chew Vision Internet TV …
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Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB, Exchange Trading & The Impact of Online Video & Mobile in South East Asia
Taken from ExchangeWire Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and …
DiGi pays tribute to 16 of Malaysia’s Favourites at the DiGi WWWoW Awards Event Finale
After a month of nominations, submissions and voting, the 16 winners of the DiGi WWWoW Awards were finally revealed on 12 July 2011, in an extravaganza that brought together some of the big players in the Malaysian Internet scene under one roof. Since the nomination began at the end of April 2011, the DiGi WWWoW …
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2011 is the Year of the Tablet
21 million. That’s the number of tablets expected to be sold at the end of this year, based on a forecast by International Data Corporation (IDC) And get this: Only 2 million tablets were sold last year. That’s an impressive tenfold increase in units sold. There was however a drop in tablet demand during the …
