Innity is back in Ad:tech 2009 Singapore!
Innity has recently participated in the globally renowned Interactive Advertising Event – Adtech 2009 Singapore again. Last year, we had a great response from the event and enjoyed every moment there. Even with the economic downturn, there was a very encouraging turnout with more than 1,680 attendees, mainly Singaporeans taking up76% of the crowd, 5% …
New Publishers: Thinkproperty
Performance Network brings in Thinkproperty as our new publishers. Upon finalizing the final details of the partnership, Thinkproperty shall join the ranks of our premium publishers sites. Thinkproperty is Malaysia’s most state-of-the-art property website that acts as a property marketplace platform for users featuring powerful tools such as its own messaging system, Think Mail, property …
Innity joins the Interactive Advertising Bureau (IAB)
We are proud to say that Innity is a first company in Asia Pacific to become a member of the Interactive Advertising Bureau, an international association of 357 leading media and technology companies who are responsible for 80% of online advertising sales in US! This gives us the opportunity to interact and learn with some …
Innity Reaches Out to Real Estate Industry
Innity gives its best online marketing consultation to nascent real estate publisher Estate123.com. Estate123.com is a leading property portal that facilitates convenient real estate trading, provides information on both residential and commercial properties and even a user-friendly platform for any users looking for roommates or a room. The portal’s distinguishing features include virtual offices for …
Performance Network launched with its first campaign!
We are proud to announce once more the launch of our Performance Network, our new premium publisher program that offers the highest CPM rate and other comprehensive features capable of expanding the ad-serving capabilities for our network of publishers, while providing advertisers with highly targeted ad placements that generates results. We’ve launched our first campaign …
Performance Network
Innity brings you the latest ad-serving network, the Performance Network. When most Ad Networks usually hand pick their premium ad space and traffic, pays out high rates and sends the rest of remnant inventory to non-paying “defaults”, Innity’s Performance Network pays appropriate premium CPMs for those same impressions. Plus we maximise the publisher’s remaining traffic …
in Insights
Print Ad from a Lottery Campaign
I am always a big fan of simple ad execution, and I found this print ad totally stunning. It was taken from the local newspaper, and the advertiser is Sports Toto Malaysia, a lottery games company. They are promoting one of their lotto-type games, which is called 6/49, where you need to pick 6 numbers …
in Insights
in Insights
Widget Advertising that Works but Being Shut Down
I believe that online campaign with simple execution and prizes will always work, much more better than those involve complicated mechanism. Your audience simply does not want to read a full page long instruction so do not try to confuse them. Early of this month, Burger King launched a campaign called Whopper Sacrifice. The campaign utilized the popular …
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Smart Marketing
Hewlett Packard The leader in printers adds value to the web by making social media “printable” – the “Print the Web” campaign [+] See it! NikeiD & Nike+ Building community and passion through engagement with design and running communities. [+] See it! Apple “I’m a Mac, I’m a PC” advertising campaign, in particular use of …
