Entries By Innity
Innity is the Gold Sponsor for Agency of The Year 2017
Agency of the Year Award is a prestigious awards event organised by Campaign Asia to recognise inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry across Asia-Pacific. We are proud to announce that we are joining and supporting this event as a Gold Sponsor with a few other …
Presenting Innity’s Top Mobile Creatives in October!
There’s one thing that we all need to understand and to be clear with, it is how that one thing fits into the fabric of our lives and our daily routines. That one “thing” is no other than our mobiles. Which is why, advertisers need to leverage on that fact. Now that mobile advertising has …
Ram Teodosio joins Innity as Regional Director – Head of Product!
Introducing Ram Teodosio, who relocates to Malaysia from Philippines, to take up the role of Regional Director – Head of Product in Innity! Prior to joining us, Ram served at the Program Director for Digital Growth and Transformation for Starcom MediaVest Group. Today, he is tasked with overseeing strategy and development of the company’s advertising …
in Insights
[Innity Insights] Micro-Influencers
Brands using celebrities to promote their products or services is hardly new. For the longest time, influencer marketing was usually only accessible to large brands with big marketing budgets by engaging celebrities but, not anymore. Meet the new kid on the block: Micro-Influencers They build their followings around niches like travel, fashion, beauty and photography, …
Presenting Innity’s Top Creatives in September
There’s a saying that goes like this, “it’s either you go big or go home”, which we believe, is pretty true. As an advertiser, you gotta do whatever you can to create brand awareness (the right way!). Rich media formats allow advertisers to create unique banners that are more engaging compared to a standard format, …
in Product News
Introducing Our Latest Product – Mobile Scroll
MOBILE SCROLL It is an in-line ad unit that appears in between contents of a page. Users are encouraged to scroll up in order to experience the ad format fully! Highlights: #in-scroll #visibility #high-impact How it works The ad unit allows 2 to 3 frames change which is totally controlled by the user. The first …
A Publisher Workshop: Monetizing Your Site with Effective Strategies
We know that having access to powerful technologies combined with the latest knowledge to enhance the site revenues for publishers are crucial, as the ad revenues are decreasing due to the rise of ad blockers. So, what’s the most effective way for a publisher to stay profitable? Hence, we have gathered our team to organize …
Here are Innity’s Top Creatives in August
Here’s another round of creative ads we created for our clients in August that’s worth a shout out! Click in to view the ads in action! Manhattan Fish Market – Greatest Hits, Lightbox, Malaysia Manhattan Fish Market utilized our Lightbox ad unit to creatively run an exciting mini game. Users could submit the score on Facebook and …
in Insights
[Innity Insights] Generation Z
They have entered into the consumer world unknowingly while most of us are so focused on getting the attention from Millennials. Their online attitudes and habits are a little different compared to the others – providing a unique challenge in the digital industry. Meet Generation Z. Born between 1995 up to 2010. A mobile-first generation; …
Innity Singapore moves into a brand new office!
A quick update from our Singapore team. The team has recently shifted and is currently located at an awesome new place! Here’s a sneak peek of the cozy new office. We’re loving the modern artisanal and industrial yet homey touches! And we hear more sofas and bean bags are on its way to the office …
