How to Leverage Zero-Party Data with Customer Experience Platform (CXP)

Back in January, Google rolled out a new feature named Tracking Protection – a move in line with their commitment to gradually phase out third-party cookies by the second half of 2024. If you rely on targeted advertising with third-party cookies for your brand’s marketing strategy, it’s time to reconsider your tactics. In an age …

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Innity launches a New Premium Self-Serve Advertising Platform, Connecting Advertisers to Top Publishers in Hong Kong

Innity Hong Kong has launched the Innity Premium AdHub, a new self-serve advertising platform that allows brands and SME advertisers to run campaigns more openly on their own terms. The new self-serve advertising platform enables businesses of all sizes to tap into Innity’s network of more than 250 quality publishers and reach over 12 million …

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Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level

Good news! We’re proud to announce that we have been awarded the coveted TAG Certified Against Fraud Seal and Brand Safety Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising initiative that aims to combat fraudulent and criminal activity while strengthening brand safety in the online advertising ecosystem.  As the ad industry’s largest …

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How Octopus Hong Kong Used Spotify Ads to Reach Genz and Millennials

Since Innity Hong Kong’s partnership with Spotify was announced in April, we’ve been busy running audio campaigns for various clients and it has been equally exciting to see more advertisers turning their attention to the power of audio advertising! We’ve recently worked with Octopus Hong Kong to help create awareness on their latest campaign – …

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Traditional Chinese Pharmaceutical in Singapore goes Digital

China Tangshan, an established GMP-certified manufacturer of Traditional Chinese Pharmaceutical products in Singapore, had just digitised their business with their very first E-commerce platform with Innity. Established in 1999, Innity is the leading digital media transformation partner, providing digital advertising, marketing and social commerce solutions for brands, agencies, advertisers, and publishers. With a strong presence …

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FIRST QUARTER OF 2021: LIST OF PUBLISHERS WITH HIGH CTR AD PERFORMANCE – INNITY PHILIPPINES  

Innity Philippines’ rounds the top publishers with the a CTR ad performance that is above 0.80% in the first quarter of 2021.  Innity takes pride with our rich media ad formats that elevate display advertising campaigns with it’s highly interactive features and visually compelling appearance. Aside from these, we’ve also built partnerships with various publishers …

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Innity Becomes Official Advertising Sales Partner for Spotify in Hong Kong

Hong Kong, 22 April 2021 – As Innity Hong Kong continues to grow and solidify its business offerings, the company today announced that it has been appointed as Spotify’s official local advertising sales partner in Hong Kong. Through this partnership, Innity’s advertisers will have the opportunity to reach millions of engaged listeners on Spotify’s ad …

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