Insights
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5 Powerful Reasons Why Shoppable Moments Create A Wow Factor For Your Brand
Shopping has changed for good, thanks to the global COVID-19 pandemic that has accelerated consumer behaviour towards online shopping which has shown no signs of abating till now. Some top retailers in the world are convinced that most of the behaviour change will continue beyond the pandemic. Physical stores have recorded a drastic drop in …
Featured Publisher of the Month: Manila Bulletin’s 121st year in the industry
Get to know Manila Bulletin as Innity’s Featured Publisher of the Month (January 2021). In this interview with Jayvee Fernandez, the Head of Business Development at Manila Bulletin, we get to know more about their challenges and tips in transitioning from print to digital, exploring partnerships that will amount to their company’s success, and what to look forward in the years to come.
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Capture Consumer’s Love for your Brand through Brand Community
A trendy and effective way of building relationships. Brand loyalty is one of the “bread and butter” to keep businesses going. But in these times where technologies and solutions are constantly evolving, consumer’s expectations and demands from their favourite brands are also becoming higher. Hence, brands are also required to find new ways of connecting …
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Radio Mindanao Network is Innity Philippines’ Featured Publisher of the Month (November)
With 68 years in the media industry, Radio Mindanao Network (RMN) has truly made a mark and continues to reach millions of people to serve its commitment as a network: To uphold brand of excellence and continuously strive to provide the most comprehensive media service their listeners and best creative advertising to their clients. Aside …
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[REPORT] Online Premium Publisher Association (OPPA) Reveals Consumers’ Insights During the COVID-19 Pandemic and its Impact on Brands in Thailand
OPPA, Thailand’s premium publisher co-operative made up of 13 well-known local websites with up to 13.2 million site traffic per day, has released a comprehensive analysis on consumers’ insights during the COVID-19 pandemic in Thailand. The report, based on 290 million insights gathered from OPPA’s publishers, highlights many interesting analyses regarding demographic, behavior and interests …
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The Summit Express is Innity Philippines’ Featured Publisher of the Month (October)
For our October publisher feature, we’re excited for you to get to know more about one of our long-time partners since 2013, The Summit Express. The Summit Express lives by the meaning behind its name, “summit“, which means discussion and “express” – to convey a thought or feeling or deliver a message in the fastest …
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35 Creative Ads You Should Check Out for 2021
4.54 billion people are now online with the average internet user spending 6 hours and 43 minutes per day online. Filipinos top the daily usage charts, spending an average of 9 hours and 45 minutes per day online. (We Are Social, 2020) Yearly, we see an increase of internet users and brands looking for effective …
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How Rich Media Ads Can Get Better Insights for Brands | 2020
Brand building takes more than just driving awareness and conversions. Genuine brand interactions play a big part in the consumer’s decision making process. As brands, we have to provide content that is relatable and engaging to improve brand-consumer relationships. 88% of marketers find that interactive advertising is great for brands to differentiate themselves from competitors. …
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The Bohol Chronicle is Innity’s Featured Publisher of the Month (August)
Celebrating their 65th anniversary this year, we had a little chat with one of our long-time publishers, The Bohol Chronicle. Let’s dive into how they started their website, the readers they are able to attract, and insightful tips for those venturing into creating their own online community and website. 1) Can you tell us a …
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Influencer Spotlight: Their Journey and Tips On Being The Philippines’ In-demand Influencers
Becoming an influencer or an on-the-rise content creator doesn’t happen overnight. It takes months, sometimes even years of constant content creation that is unique and is able to cater to a specific audience. One must have passion, determination, and commitment to really establish one’s voice and personal branding. What better way to learn this than by listening to some of the leading influencers of today? Here are 4 content creators to share their journey, insights, and tips on becoming an influencer.
