How Rich Media Ads Can Get Better Insights for Brands | 2020

Brand building takes more than just driving awareness and conversions. Genuine brand interactions play a big part in the consumer’s decision making process. As brands, we have to provide content that is relatable and engaging to improve brand-consumer relationships. 88% of marketers find that interactive advertising is great for brands to differentiate themselves from competitors. …

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Influencer Spotlight: Their Journey and Tips On Being The Philippines’ In-demand Influencers

Becoming an influencer or an on-the-rise content creator doesn’t happen overnight. It takes months, sometimes even years of constant content creation that is unique and is able to cater to a specific audience. One must have passion, determination, and commitment to really establish one’s voice and personal branding. What better way to learn this than by listening to some of the leading influencers of today? Here are 4 content creators to share their journey, insights, and tips on becoming an influencer.

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5 Reasons Why Brands Need To Partner With Mom Content Creators Now

With the new surge of incoming first-time moms being millennials, they are all very social media savvy. In fact, there is currently a rise of mom content creators. They are great at connecting with their followers and being able to produce quality and engaging content. These moms also know their way around various platforms, particularly on Instagram, and a few even having their own blogs.

This means that moms are also becoming more and more tech savvy. Read more to know why brands need to partner with mom content creators now.

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