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Monthly Digital Roundup #9
As mobile continues to disrupt the industry, it would only be apt for us to look into the various components of Mobile Advertising in this month’s digital roundup and examine how we could embrace what mobile has to offer. Covering stats on mobile use, differentiators of award winning mobile campaigns, to the promising future of …
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Monthly Digital Roundup #8
Well it’s official. Holidays are out, work is back in. While some of us are still recovering from the email pile that was a subsequent consequence from setting up our Out-of-Office replies too long a period, how about a recap on the noteworthy mentions of 2014 and some of the trend predictions for 2015? …
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Thai News Agency is Innity’s Website of the Month!
An initiative by the Mass Communication Organization of Thailand (MCOT) to increase distribution of news to the people of Thailand, Thai News Agency came about as the digital arm to take advantage of the increasing adaptation amongst its population. Being relatively new to the online publishing landscape, TNA has increased their readership steadily for the …
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Gamification’s Secret Sauce.
We know gamification as the use of game mechanisms in non-game contexts, and is distinguished from gaming based on the objectives each tries to achieve. Unlike gaming, gamification’s end goal is never just the enjoyment of the users, but a more purpose driven objective, depending on its applied context. However, there’s a debatable connotation for gamification …
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Monthly Digital Roundup #7
Programmatic advertising has been talked about a lot, not in terms of who has been doing it, but more about the theories that surround it – especially in APAC regions. We’re starting to catch up with the western world on programmatic, but before dwelling any further it’s always good to equip yourself with more knowledge …
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You have been Jargoned!
This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. As an insider in the digital advertising, aka ad-tech industry, I can vouch for the sheer quantity of jargon produced here, day after day. It sometimes makes me wonder if we take ourselves and the work we do, too seriously. After all, …
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Digitalizing Philanthropy :
Breast Cancer Awareness Campaigns
We’ve all seen the incredible power of digital advocacy – the viral success of the #ALSIceBucketChallenge raised over over $113 million dollars to help fight ALS and increased exposure of the disease on a global scale. Granted, the chance of hyper growth of this scale may not happen to all charitable efforts made; but combining …
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The Vocket is Innity’s Website of the Month!
Recently established in June, The Vocket is a hyperlocal content curation website that compiles a collection of captivating viral content catered for the local audience. Despite being a fresh hyperlink in the address bar, TheVocket has expanded their audience pool tremendously within a short period. We talked to Mohd Fazreen, founder of the site about …
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Monthly Digital Roundup #5
This month, we’re sharing some data and insights we’ve found on the APAC digital marketing realm. Scroll down for more! The Mobile Economy Asia Pacific 2014 We all know it. Sometimes it’s just hard to get your hands on statistics for APAC countries, so here’s us doing our part in sharing some of the resources …
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October is Breast Cancer Awareness Month.
And here’s how you can help. Innity is running a campaign for Breast Cancer Foundation Singapore to raise awareness of the importance of breast self-examinations in midst of our busy social lives. Part of the initiative is to appeal to major social media platforms to use their unique logos during Breast Cancer Awareness Month in …
