Insights
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All You Need To Know About RTB
Some time last week, we came across “Behind the Banner” – which, with its stunning graphics that described the process of how programmatic buying of digital ad works, by breaking down the milliseconds of each ad impression to the players in the field. Which inspired this compilation post of informative articles on real time bidding. …
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5 Digital Ad Campaigns You Gotta Check Out!
Holla! Now we haven’t been doing this for quite some time, but with the digital landmark being full of possibilities, we think this should really be brought up again. So yes, in the name of creativity and inspiration, ladies and gents, may we introduce to you this post on some digital ad campaigns we’ve located online that …
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Scoring Huge Points With Gamification
This will not be a Gamification 101. Or maybe it will be. Lets just see how things go. But heads up, it’s going to be a long one. Some facts we know about gamification: 1. It has been around for a long time 2. You’re thinking – badges, scoreboards, leveling up *yawn* Don’t get us …
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OpenRice is Our Website of the Month!
OpenRice is an online dining guide written by local people, with a comprehensive restaurant search engine and a platform for users to write reviews on restaurants they have visited. Founded in Hong Kong in 1999, OpenRice is now the city’s most popular place to find dining ideas and share dining experience. Since then, OpenRice has …
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Keepin’ em Inspirations Floodin’ In
The creative mind needs to be constantly fed. So here’s a list of some oh-so-ohsem campaigns we’ve gathered around the web. I’ll tell you this. We’ve landed on some pretty cool stuff. Vivienne Westwood’s Non Tacere Campaign Vivienne Westwood shocked Milan’s Fashion District on 25th November 2012. To raise awareness about domestic violence in conjunction …
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On Mobile Advertising.
Mobile is important. We live in a post-PC era, surrounded by people who are constantly on their mobile devices every single day. It is undeniable that there is a huge potential for the advertisers to reach out to audiences through the means of mobile. Right here, we’ve gathered some recent news on mobile advertising for …
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5 Amazing Ad Campaigns Around the Web
We know for a fact people love lists. We also know that for marketers it’s always good to have some creative insights as to what other people are doing with their brands and how they put forth their campaign strategy. With that, you get stimulated and creative juices will start flowing. That’s why we’ve gathered …
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Venus Buzz is Innity’s Website of the Month!
VenusBuzz is a lifestyle site catered for Asian women, providing them with information about fashion, relationship, beauty, health and many other issues that concern women. Established since 2007, VenusBuzz has reached close to 9 million unique visitors and 20 million page views monthly. This time, we chatted with Anna Chew, Managing Director of VenusBuzz.com to …
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This Native Advertising thing.
Right. So it’s this thing we call an ad that doesn’t look like an ad. Also the emerging star and hype of the online ad-kingdom. Not to mention also the source of various debates in which the theme seems to never run away from the whole “what on earth is this native advertising thing” question. …
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For the Newbie on Board: Online Advertising 101
Assume that you’re working in online advertising industry or something related (which makes a lot of sense else you wouldn’t be here). Now assume every now and then your company gets a new recruit and you’re asked to educate the newbie about the inner workings of the industry. So how and where do you start …
