In the fast-paced world of advertising, staying ahead means embracing innovation and rethinking how we measure success. Here at Innity, we’re excited to announce a game-changing shift in our advertising strategy with Innity’s Interactive Attention Score (IIAS). Let’s take a deep dive into what makes this metric a core component of our digital advertising strategy. …

Introducing our responsive Grow+ ad format! Our mobile grow ad format has been an all-time favourite for advertisers, so we’ve decided to make it available on desktop, with additional features! Similar to our mobile grow ad format, the ad progressively “grows” from just a simple video ad into a product panel as the user scrolls …

How the pandemic reshaped consumer behaviour patterns The pandemic has widely affected consumers’ spending behaviours and there has been a significant increase in in-app purchases. People are now shifting their behaviours and spending more online, such as through e-commerce sites and mobile apps. According to AppsFlyer’s ‘State of eCommerce App Marketing Report 2021’, six SEA …

We are welcoming another highly immersive and interactive ad format, Stories! As the name suggests, this new format is very much similar to the Instagram stories layout everyone is familiar with.  With the attention span of ad viewers growing shorter, grabbing viewers’ attention instantly is crucial. What better way to do it than through a …