Success Stories
HUAWEI Worked with Passionation to Host Biggest Influencer Gathering in Malaysia to Launch HUAWEI NOVA 5T
HUAWEI officially launched their new phone, HUAWEI nova 5T, in Malaysia recently. Partnering with Passionation, Innity’s influencer marketing platform, they managed to gather more than 1000 young, stylish and trendy influencers to attend the Global Premier Launch of the phone. GATHERING THE INFLUENCERS The impact of influencers in the global market has been tremendously raised, …
[January 2019: Top Creative] Customizing Your New Year Greetings With Lightbox Story
Advertiser: Innity Personalized Lunar New Year Greeting Product: Lightbox Story This Lunar New Year, Innity created Lightbox Story. It is a microsite with an “Insta-Story” approach for users to create and personalize their own new year greetings. Once accessed to the link, users can upload their selfies and decorate it with all the fun …
[October 2018: Top Creative] Dance and Sing Along with Queen!
Advertiser : 20th Century Fox (Bohemian Rhapsody) Agency : Starcom Mediavest Product: Innity Passionation Those who were born in the 1970’s would definitely be familiar with the British rock band, Queen. However, the same can’t be said for the younger generation. Prior to their newly released biography movie – Bohemian Rhapsody, 20th Century Fox …
[September 2018: Top Creative] Curiosity Doesn’t Always Kill the Cat!
Advertiser: Clarins Taiwan Agency: Isobar Taiwan Product: Innity Mobile Engage Plus Pull Up There’s a saying that goes like this – “Curiosity killed the cat, but satisfaction brought it back”. To attract users to interact with the ad, we put the curiousity “game” in action; creating a curiousity gap into the ad. By creating a …
[August 2018: Top Creative] How Do You Know When There Are Rubbish Fires Going On?
Advertiser: Singapore Civil Defence Force Agency: MediaCom Singapore Product: Innity Responsive Over The Page For those of you who are reading this right now, this ad campaign is going to enlighten you. Recently, Singapore Civil Defence Force (SCDF) ran a PSA ad campaign with Innity to raise awareness on environmental fire safety and promoted their Community First …
[June 2018: Top Creative] OldTown White Coffee Wants You to Take a Break and Have Some Mindful Breaths
Advertiser: White Cafe Marketing Sdn Bhd Agency: IPG Mediabrands Sdn Bhd Product: Innity Mobile Engage Plus Pull Up (View on Mobile) Give yourself a moment’s thought on this: Of all the ads you’ve seen lately, how many of them actually cared about your psychological well-being? OldTown White Coffee has always been the first name that …
[May 2018: Top Creative] AirAsia X Uses Advertisers’ All-Time Favourite Ad Format For the Perth WA Campaign
Advertiser: AirAsia X Berhad Product: Innity Lightbox AirAsia X Berhad recently ran a campaign with Innity to promote the top tourist attractions in Perth Western Australia (Perth WA). The campaign were integrated with KOL’s content into Innity’s ad unit, the Lightbox format, consolidating the content by the KOLs to amplify the awareness and create a …
[Case Study: Passionation] Mister Potato
Passionation is an influencer marketplace that connects people and brands, channeling their passion into advocates of awesome online content. We work directly not only with high followers influencers, but micro-influencers as well (which is also known as the Shimmering Influencers), carefully curating the right influence to suit your campaign. Mister Potato has recently launched their …
[May 2018: Top Creative] Have You Watched the Jurassic World 2?
Advertiser: United International Pictures Agency: Mindshare Malaysia Product: Innity Mobile Spin+ United International Pictures has launched a campaign to raise awareness for its new movie release – Jurassic World 2. One of the latest products of Innity, Mobile Spin+, had been used to run the promotional campaign for the movie release. Mobile Spin+ is an overlay …
[April 2018: Top Creative] Play a Game and Win a Meal Voucher. Sounds Like a Good Deal?
Advertiser: Manhattan Fish Market Agency: Media Consortium Corporation Product: Innity Lightbox In April, Manhattan Fish Market launched a campaign to promote its promotion of the month – The Best Deal in Town Circus. The campaign has utilised one of the most popular product of Innity since year 2009, the Lightbox ad format, to raise awareness …
