[August 2018: Top Creative] How Do You Know When There Are Rubbish Fires Going On?

Advertiser: Singapore Civil Defence Force Agency: MediaCom Singapore Product: Innity Responsive Over The Page For those of you who are reading this right now, this ad campaign is going to enlighten you. Recently, Singapore Civil Defence Force (SCDF) ran a PSA ad campaign with Innity to raise awareness on environmental fire safety and promoted their Community First …

Continue reading

[June 2018: Top Creative] OldTown White Coffee Wants You to Take a Break and Have Some Mindful Breaths

Advertiser: White Cafe Marketing Sdn Bhd Agency: IPG Mediabrands Sdn Bhd Product: Innity Mobile Engage Plus Pull Up (View on Mobile) Give yourself a moment’s thought on this: Of all the ads you’ve seen lately, how many of them actually cared about your psychological well-being? OldTown White Coffee has always been the first name that …

Continue reading

[May 2018: Top Creative] AirAsia X Uses Advertisers’ All-Time Favourite Ad Format For the Perth WA Campaign

Advertiser: AirAsia X Berhad Product: Innity Lightbox AirAsia X Berhad recently ran a campaign with Innity to promote the top tourist attractions in Perth Western Australia (Perth WA). The campaign were integrated with KOL’s content into Innity’s ad unit, the Lightbox format, consolidating the content by the KOLs to amplify the awareness and create a …

Continue reading

[Case Study: Passionation] Mister Potato

Passionation is an influencer marketplace that connects people and brands, channeling their passion into advocates of awesome online content. We work directly not only with high followers influencers, but micro-influencers as well (which is also known as the Shimmering Influencers), carefully curating the right influence to suit your campaign. Mister Potato has recently launched their …

Continue reading