in Product News
New Ad Format Alert! Say Hi to our new Stories Ad!
We are welcoming another highly immersive and interactive ad format, Stories! As the name suggests, this new format is very much similar to the Instagram stories layout everyone is familiar with. With the attention span of ad viewers growing shorter, grabbing viewers’ attention instantly is crucial. What better way to do it than through a …
in Insights
4 Things You Need To Know About Post-Engagement CTR
In the world of post-COVID advertising, change and innovation go hand-in-hand in conveying a brand’s message. What starts off with showcasing standard display ads, today’s consumers are growing more demanding, pushing large and small brands alike to embrace change and diversity by creating impactful content. The question is, what kind of impactful content are consumers …
Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level
Good news! We’re proud to announce that we have been awarded the coveted TAG Certified Against Fraud Seal and Brand Safety Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising initiative that aims to combat fraudulent and criminal activity while strengthening brand safety in the online advertising ecosystem. As the ad industry’s largest …
in Insights
New Ad Format Alert: Interactive 3D and Chatbot Balloon
Here are TWO new ad formats that we recently launched! They are Interactive 3D and Chatbot Balloon – both designed to help brands stand out, and increase engagements and conversions! First up we have Interactive 3D Interactive 3D ad is a unique ad format that gives users the ability to interact with a product as if …
How Innity Indonesia got quality leads for Nestle and British Petroleum
Brands have often struggled to get good, quality leads when running campaigns. One of the hardest being choosing the right platform. At the beginning of 2021, Nestle Indonesia and British Petroleum approached Innity Indonesia to run campaigns to a very niche audience, requesting to target users based on their work experience and career background. Taking …
3 Shoppable Campaigns We’re Proud Of
The shift in consumer behaviour and the surge in digital advertising this year has changed how users now take in advertisements. With the increase in banner blindness and lesser time spent on each ad, it is now crucial to grab their attention and engage with the audience before they scroll away. Here’s where our shoppable …
Innity Vietnam wins Three Golds at MMA Smarties Vietnam Awards!
We are thrilled to announce that Innity Vietnam has been awarded three Golds in MMA Smarties Awards! The “Võ Lâm Truyền Kỳ 1 Mobile: Real Ambassador X Virtual Experience – Bringing Reality into Game Marketing” campaign won two Gold awards in total! One in the APAC region under the Cross Mobile Integration category and another …
If You’re an SME in Malaysia, This Deal is For You!
Reach up to 3 MILLION potential customers with only RM500 a week with Reco Ad! Good news! During these challenging times, we will be selecting three brands each month to run our Reco Ads for FREE. Details below! What is Reco Ad? We recently launched the Innity Reco Ad that is specially designed for brands …
How Innity Helped McD Transform People Into K Idols
With the yearly release of McDonald’s infamous Spicy Korean Burger series, McDonald’s wanted to raise awareness and boost sales on this burger series. However, with the pandemic going on, McDonald’s hoped to create an impact online through social media platforms. With lockdown restrictions in place, the issue of being able to execute the campaign effectively …
How Octopus Hong Kong Used Spotify Ads to Reach Genz and Millennials
Since Innity Hong Kong’s partnership with Spotify was announced in April, we’ve been busy running audio campaigns for various clients and it has been equally exciting to see more advertisers turning their attention to the power of audio advertising! We’ve recently worked with Octopus Hong Kong to help create awareness on their latest campaign – …
