in Insights
Digital Marketing Trends to Watch Out for in 2023
The digital marketing landscape is an ever-changing industry, as your audience’s behaviour is constantly developing as the market conditions do. As a marketer, retaining your audience’s attention is always a daunting task and being updated on the latest trends will help you stay ahead of the competition. This 2023, the shift is already happening, but …
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Innity has been named as Vietnam’s TOP 10 Marketing Solution Providers by MMA SMARTIES Business Index
Innity has been ranked 4th on Vietnam’s Top 10 Marketing Solution Providers in 2021 by MMA SMARTIES Business Index, placing them among the ranks of Facebook, TikTok, and more. Conceived together with WARC, the MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks, and awards top agencies, …
Over 150 people walked away with amazing hair with Pantene’s Roving Hair Saloon!
With the help of Innity’s Influencer Marketing arm, Passionation, Pantene rolled out a Roving Hair Saloon, which took place in Sunway Pyramid and Waterfront, Desa Park City a few weekends ago. As Covid-19 has led to many brands focusing on connecting with their audience digitally, the on-ground activation scene has never been gloomier. Additionally, while …
A Day in the Life of a Software Engineer in Innity
Curious to know what’s it like to work as a Software Engineer in Innity? Let’s have a chat with Alexia to get to know her better! How long have you been with Innity and how is your journey so far?I’ve been with Innity for one and a half years (including 6 months internship). I was …
in Product News
Introducing our new Grow+ ad format!
Introducing our responsive Grow+ ad format! Our mobile grow ad format has been an all-time favourite for advertisers, so we’ve decided to make it available on desktop, with additional features! Similar to our mobile grow ad format, the ad progressively “grows” from just a simple video ad into a product panel as the user scrolls …
Innity launches a New Premium Self-Serve Advertising Platform, Connecting Advertisers to Top Publishers in Hong Kong
Innity Hong Kong has launched the Innity Premium AdHub, a new self-serve advertising platform that allows brands and SME advertisers to run campaigns more openly on their own terms. The new self-serve advertising platform enables businesses of all sizes to tap into Innity’s network of more than 250 quality publishers and reach over 12 million …
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Now Available! More Mobile App-Monetisation Options with Reco Ads and Premium Buy!
How the pandemic reshaped consumer behaviour patterns The pandemic has widely affected consumers’ spending behaviours and there has been a significant increase in in-app purchases. People are now shifting their behaviours and spending more online, such as through e-commerce sites and mobile apps. According to AppsFlyer’s ‘State of eCommerce App Marketing Report 2021’, six SEA …
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New Ad Format Alert! Say Hi to our new Stories Ad!
We are welcoming another highly immersive and interactive ad format, Stories! As the name suggests, this new format is very much similar to the Instagram stories layout everyone is familiar with. With the attention span of ad viewers growing shorter, grabbing viewers’ attention instantly is crucial. What better way to do it than through a …
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4 Things You Need To Know About Post-Engagement CTR
In the world of post-COVID advertising, change and innovation go hand-in-hand in conveying a brand’s message. What starts off with showcasing standard display ads, today’s consumers are growing more demanding, pushing large and small brands alike to embrace change and diversity by creating impactful content. The question is, what kind of impactful content are consumers …
Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level
Good news! We’re proud to announce that we have been awarded the coveted TAG Certified Against Fraud Seal and Brand Safety Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising initiative that aims to combat fraudulent and criminal activity while strengthening brand safety in the online advertising ecosystem. As the ad industry’s largest …
