in Insights
Industry Round Up – Native Advertising
When you see the phrase “native advertising” – do you think of content marketing and wonder what’s the difference between that and native advertising? No doubt, it is a tricky practice as there are a lot of marketers and agency executives inaccurately using content marketing and native advertising. This month, we’ve decided to share with …
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July 2016: POPA Channel Hong Kong is Innity’s Featured Publisher of the Month
POPA Channel, originally started up in a Facebook page and a YouTube channel in April 2015, which was founded by 5 ordinary parents devoted to promote positive parenting by sharing their research on academic journals and knowledge of parenting and children development through simplified and creative ways – video and animated images. Name: Harold Leung …
A Day in the Life of a Regional Ad Operations Manager in Innity!
Image Credit: C4D Lab Everybody, meet Phooi Yee! She’s our Regional Ad Operations Manager at Innity! So, can you tell us what a Regional Ad Ops Manager at Innity does? Basically, I oversee the day-to-day operations and yield management across all countries. This involves campaign performance optimization, identifying and implementing enhancements and so on to …
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Industry Round Up for June: Data Management Platform (DMP)
With the current technological advances in data-driven marketing, data management platforms have emerged to assist marketers, publishers, advertisers and other businesses. Now that a large quantity of customer data is increasingly available to many marketers, it also means a bigger pressure to make data pay off with visible results. Because we know how important and useful DMPs …
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June 2016: Out of Town Blog Philippines is Innity’s Featured Publisher of the Month
In 2005, Melo Villareal left the corporate world and started venturing into freelance photojournalism. His talent has taken him to more than 500 islands in the Philippines where his photos have been published in both local and international travel publications and he has been the mastermind behind this travel blog called Out of Town Blog since …
The Man in Business That Inspire Innitians
Guess who is the man? Yes, it’s our company COO, Fabian Looa! How has your life experience made you the leader you are today? I was born into a wealthy family that had our own family business. During that time, we had a factory and a shipyard. My uncle was the head of the family …
Innity Campaigns of the Month [May]
It is the time of the month to show you our amazingly creative ad campaigns that we previously did in May. Click to check out what we mean by ‘amazingly creative’! McDonalds – Family Campaign Our very first Responsive Lightbox! What’s great about this? You can view all this with both your desktop and …
Journey to the Magical Forest Charity Run
Our Journey Towards the Magical Forest Charity Run… This was our very first time hosting such a huge event under our Corporate Social Responsibility (CSR) initiative. Our previous efforts include improving the lives of children around the world by teaming up with Unicef, helping the stray animals, and other small but meaningful projects that made a difference. …
Innity is Sponsoring ATS Singapore 2016
Hello Readers, We are proud to announce that we are one of the silver sponsors for ATS Singapore 2016. ATS Singapore remains the most keenly anticipated programmatic event in the APAC region, featuring educational content and detailed industry analysis from both regional and international perspectives. It is held at Marina Mandarin on Monday July 4, …
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[Infographic] Mobile Advertising Matters
Mobile advertising is currently a very ‘popular’ medium, especially for publishers, marketers and advertisers. Mobile devices are always on and accessed everywhere; anytime. In a way, we’ve become lost without them. This makes mobile a primary medium for brands to interact and connect directly with their consumers in real-time. And as we all know, where …
